If one aspect of the app projects is subjected to rapid and continuous transformation, it is the user interface (UI) and user experience (UX) of the apps. The UI/UX of mobile apps have been the most trending element since they play the most crucial role in the engaging audience and pushing business conversion.
Since the UI/UX elements keep changing every once in a while, around the end of every year we need to take a look at the possible forthcoming trends. In 2020 and years ahead, the following UI/UX trends are likely to dominate the vast majority of web and native mobile app design and development projects.
Every app primarily needs to be attractive visually and so there is no dearth of experiments with visual elements pertaining to the user interface (UI) and user experience (UX). The visual clarity and engagement give users more confidence about the relevance and usefulness of an app. Naturally, on this front, every app will continue to try new things.
These days, a great many websites and apps are tending to prefer custom visuals instead of stock photos with strange faces. Designing unique and custom graphic visual has been a hot new trend for the app UI designers now. From big event websites and pages to small niche and local business apps, all are now using custom graphics.
Similarly, moving images or GIFs are continuing to be popular for contents and pages showing a process or describing something. The motion in images are being used to create an informal as well as a fun element with the visuals.
2020 is about to see a strong technology boost with respect to supporting motion and animation. 5G network is likely to be mainstream from 2020 and thanks to this UI/UX design services can find a more efficient and effective way of using motion and animation in apps. With the highest ever data streaming speed, web apps are likely to experiment more with complicated animation and motion elements in UI.
Some design trends actually start appearing from some time before actually holding on to the future. The experiment with typeface in design has started for some time now. Already we observe bolder and large-sized typefaces to appear across user interfaces of various apps. The trend is likely to continue in 2020 and the years to come.
Besides creating a somewhat shocking and eye-catching effect on the visitor’s eyes, large typeface can also be utilised to create a sense of priority with the different font size. By pairing sleek and heavier fonts, more style elements can also be achieved in the design.
If you look at the UI/UX of the vast majority of apps across the niches, especially the leading ones, you can easily spot this trend. Yes, minimalist design is already a robust trend that has been common across user interfaces. The principal reason behind choosing a minimalist design is to reduce the visual clutter and allow higher audience engagement.
This trend is going to play a decisive role in UI/UX for 2020 as well. The use of larger white space, keeping on-screen design elements at minimum and creating more space for the visitor’s eyes to settle, these are the key things to dominate the UI/UX if apps for several years.
Enhanced readability with the use of a no-nonsense design that reduces distractions to a minimum, will continue to remain important. Minimising cognitive load by addressing users with one focal content at one time is bound to remain popular as this involves cognitive science.
Custom illustrations involving 2D and 3D objects is another key design element which is going to be popular for the app UI/UX in 2020 and year’s beyond. This design principle by using the non-alignment of objects as an active ingredient can really boast of better user experience.
These illustrations often help in bringing the regular pages to life. The designers can further augment these visual elements by using several complex attributes. The 3D elements can easily capture the visitor’s attention and can explain to them what the showcased content or product is all about. This at a glance understanding actually boasts engagement and business conversion.
Nothing can serve the purpose of UI/UX Design better than faster loading speed and this is something that is going to be a mainstay in the design consideration for the UI/UX experts of the future. Since 5G is going to launch anytime in 2020, this quest for achieving better loading speed will get a further boost.
To mitigate the friction in loading speed, the UI/UX designers can play a bigger role. In fact, the focus of the minimalist design principle is to keep this loading time at a minimum.
The brands are increasingly appearing with distinct personality attributes and voices of their own. Thanks to social media branding and business conversation and a renewed focus on personalisation, storytelling is likely to stay as a relevant design principle.
The brand storytelling with the help of graphic elements, copywriting, typeface experiments and use of scrolling techniques such as parallax scrolling is becoming an effective aspect of UI/UX design and digital campaigns. In 2020, we can expect more brands to appear with storytelling effects in their UI/UX design.
Finally, UX audit is going to be more common for applications of all sizes and niches. With the increasing importance of UI/UX for brand success and business conversion, auditing and evaluating the design output on the visitors and business outcome is going to be obvious for business brands. UX audit helping business brands to keep track of the performance of their apps is likely to be adopted by most brands who are serious about their digital campaigns.
WRITTEN BY: Kapil Antala
Kapil Antala is a Design Lead at CMARIX Technolabs Pvt. Ltd., a leading UI/UX Design Services Company with 12+ years experience. Kapil firmly believes that…
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