Regardless of how old email marketing is, it is still one of the essential parts of online marketing, especially in terms of conversion optimization. It helps to connect with, reach out to, and communicate with your potential clients.
If emailing itself has so many advantages, imagine how beneficial automating this process can be!
Spending hours manually writing unique emails for each of your consumers would be counterproductive. At the same time, you don’t want to bombard your whole subscriber list with generic email blasts. There are email marketing automation tools for startups that can automate your marketing for that you can hire a professional digital marketing company for that!
Automating your email marketing activities can reach as many clients as possible while saving you money, boosting operating effectiveness, and assisting sales revenue. Read to find out more about how your business can benefit from it!
Helps Build a Personal Connection With Customers
Imagine being in a room full of people. Which of the two are you more likely to respond to – when the speaker says hey and starts talking or if he takes your name explicitly? Naturally, the latter! This is because the conversation suddenly becomes personal and grabs your attention.
Remember subject lines that are personalized are 26 percent more likely to be opened!
Therefore, to enhance engagement, develop segmented lists based on interaction levels or regions, and customize material and subject lines. You may also utilize a range of marketing tools and software to make the process of delivering tailored emails to your consumer base easier and more efficient.
Increases Engagement By Segmenting eMails
Using marketing automation, you may divide your client list into distinct groups and send different messages to each group depending on their preferences, demographics, or purchasing behavior.
For example, if your company sells smartphones, you might send various messages to consumers who have shown interest in either an iPhone or an Android phone. This guarantees that email recipients only get material that is relevant to them.
Similarly, if you have a clothing company, you can segment your list according to gender or age. People in their twenties receiving emails about a sale for toddlers is useless. Similarly, updating male clients about the female jackets being restocked is, again, pointless.
Send Transactional eMails
Transactional emails are notifications sent to web page visitors instantly when they complete a specific activity. Examples are making a purchase, subscribing to your newsletter, or leaving products in their cart without successful completion. Transactional emails often include general details that the recipient is expected to receive, such as a delivery schedule or a reminder to check their cart.
While promotional and sales emails are vital – transaction emails are imperative. They contain details that the consumer both expects and needs.
To take this a step further, you can create further revenue from your transaction emails. An email reminding them to check their unattended cart can include a coupon, and an email with a delivery schedule can consist of a list of recommended products. These will prompt the client to take the next action and increase engagement.
Structuring Your Marketing Campaigns
Whether your business has just started or you are a large multinational – marketing never stops. Having email marketing automation ensures that. You can schedule emails weeks or months ahead of time and nurture leads and release social media content marketing without being glued to the computer at all times.
Automation software transforms 15-20% of leads into profits. That is a substantial chunk of your target market that you may miss out on!
Email marketing allows you to construct a whole campaign in a fraction of the time that can be automatically triggered at the time you specify. Furthermore, you can verify that the information is given to the correct audience, resulting in a higher return on investment.
If you conduct email marketing manually, you need a large team to sift through emails, analyze statistics, and send specific messages. However, with email marketing automation integrated into your business, you minimize time, effort, and labor.
It does not mean that it eliminates all costs entirely. You still need to invest in:
- Email marketing automation software
- Skilled employees that understand how to use the software
- A resource to create marketing content.
Automation also helps you keep your funnel clean, so you don’t waste too much time on prospects who aren’t likely to subscribe. Because you gain more by doing less, you have a better chance of increasing your return.
There’s a reasonable risk you’ll make a mistake if you only have people creating and sending emails to new prospects. Even if the staff is following a template, there is a chance that they might not be able to maintain sync in timing, tone, and speech.
Making spelling mistakes or sending an email too soon might make the receiver lose faith in your firm. It demonstrates a loss of interest and precision, even though email procedures may be proofed and reviewed several times before going live.
Sync Your Marketing eMails With Your Buyer Cycles
Let’s assume that the product you sell has an average life of 6 months. You can schedule emails for 5 months after the customers have purchased the product as a reminder to restock it. You may also send emails that align with seasonal purchasing trends or send alerts about products similar to what a shopper has recently bought.
About 67% of customers unsubscribe due to receiving irrelevant emails. Syncing your marketing emails with your buyer cycles will help you stay relevant for your customers. Even if they love the product, receiving promotional emails about the recently purchased product can irritate them.
Increased Engagement Through Drip Campaigns
If there is a lack of engagement, all your marketing campaigns can go in vain. How to ensure that your leads are engaged without constantly trailing them? The answer is drip campaigns. Organizations that engage prospects using drip email campaigns create an average of 80% more sales.
A drip email campaign consists of pre-written messages automatically sent out based on a schedule or user activity. You may use these emails to respond to frequently asked questions, manage client concerns, and show how your goods resolve issues, keeping your prospects warm until they’re interested in purchasing.
Often, businesses mistake sending onboarding emails that are too generic, focus on features over the benefits, or neglect the buyers’ journey. There are many useful SaaS email templates that you can check to ensure engagement.
Analyze Your eMail Marketing
Any half-decent email marketing automation software will include analyzing and reporting features. This will help measure the success of the marketing campaigns you initiate and make your team more accountable for their contributions.
You can easily observe how your marketing initiatives boost your sales funnel thanks to comprehensive data. This enables you to target the specific areas where outcomes may be improved, allowing your team to make the necessary adjustments.
Examples of eMail Automation
To understand how email automation works and the benefit it entails, it is essential that you know situations where you can use email automation. The use of the software should be such that it maintains relevancy, reduces effort and costs – while ensuring maximum personalization.
- Birthday eMails
You can send out automated greetings for each user’s birthday using user information contained within your applications. It promotes a favorable user engagement and utilizes the information you’ve probably already saved.
- Cart abandonment emails
Several consumers put products in their cart but abandon them before taking the final step. This can be because they forgot, needed time to think, or simply changed their minds. Sending automated emails to such consumers can serve as effective reminders.
- Customer complaint emails
Ensuring that the customer feels heard and attended to is of utmost priority. Before someone caters to their individual query, it is necessary to send automated emails to inform them that the complaint has been registered. It shows that the team is working on it and keeps them calm until their issue is resolved.
- Loyalty emails
Another great use of sending automated emails can be to consumers who have purchased enough products to reach a set benchmark or too frequent website visitors. You can automate the process to send them further incentives like discount vouchers and coupons.
- Reminder emails
The automated system should also be able to track the activity of consumers. You can use it to remind clients that they have been dormant for a specific number of days. An email starting with “We miss you, Name” can grab the client’s attention and encourage him to pay a visit to your website.
Although early planning may take some time, you will save a significant amount of time and money in the long term. Your email marketing will get more structured and relevant, boosting user engagement and revenue. With the above advantages in mind, integrate SaaS email marketing automation in your business to begin receiving better answers from prospects and more earnings.
Check out Messaged if you know your company could profit from email marketing automation but aren’t sure where to begin. Messaged is an email marketing automation software for businesses and will surely help you get sorted!