Magento is a leading open source eCommerce platform used by more than 2,40,000 businesses globally. Initially released back in 2008 and took over by eBay in 2011, now has grown with leaps and bounds. Magento comes with a free “Magento Community edition”, a paid “Magento enterprise edition” as well as a “Magento Go”. Magento community edition is the most popular version used by eCommerce across the globe.
1. Security: Ensuring that the platform is secure is must for any eCommerce business especially when it’s dealing with payment processing as well as sensitive customer data. Magento Enterprise edition even comes with Secure Payment Bridge which provides PCI Data Security Standard (PCI PA-DSS).
2. Scalability: Magento has a scale from 1 to a million, avoiding common pitfalls for developers. eCommerce businesses evolve with time and grow rapidly in terms of the business model and service offerings. This is where the Magento provides USP as it can easily be built upon and businesses & can have systematic managed growth for their business.
3. Robust Framework: Magento is considered to be the most robust open source framework suited for eCommerce business. Its architecture is designed to have several thousand products, users and sustain heavy traffic. It can easily handle in excess of 500k products and more than 85k orders per hour. Moreover, this capability can be enhanced with further performance optimization as well as customization.
4. Feature Rich: Magento comes with builtin standard features like up-sell, marketing modules, product bundles, stock management, etc, which are required in any eCommerce store. At the same time, it provides features which support Multi-lingual, Multi-currency as well as Multi-stores.
5. Search Engine Friendly: Every online business needs complete onsite as well as offsite SEO optimization. Magento is very search engine friendly in terms of managing SEO friendly URLs, Meta Description, generating dynamic sitemaps and so on. SEO optimization with Magento becomes very handy especially when the website is having huge among of products.
6. Ease of Third Party Integration: eCommerce platforms needs integration with several third parties like Payment gateways, Merchant APIs, Logistic & Shipping APIs and so on. Magento provides seamless collaboration with various third-party providers so your business can leverage the benefits.
7. Open Source: Yes! Magento community edition is Open source and it comes Free. There are businesses making an annual turnover in excess of $40m USD per annum using this open source platform. Imagine how much benefit you can gain for your eCommerce business.
8. Huge Community Support: Magento is a widely used open source platform, it has great community support in terms of the businesses using Magento as well as a development community that launches new themes and plugins for the same. It has a very fast growing versatile community.
With the rapid transformation into the retail industry, even small businesses and retailers are moving to eCommerce. It is time for your business to adopt Magento and benefit from the same. At CMARIX, we have been implementing Magento successfully for several years and have been providing an advanced implementation.
WRITTEN BY: Jeegnasa Mudsa
Jeegnasa Mudsa is Executive Director at CMARIX Technolabs Pvt. Ltd. a leading eCommerce development company with 15+ years experience. A blend of true Engineer and…
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