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Why Ignoring Website Re-Designing & Re-Development Will Cost You Sales

Why Ignoring Website Re-Designing & Re-Development Will Cost You Sales

So your efforts to bring results are going in vain? Probably that’s because you feel investing in redevelopment or redesigning is not worth the results. However, the reality is different.

Change is inevitable and people love trendy things. Consequently, the audience will love re-developed website according to latest trends.

Without change, there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable – William Pollard

In this day and age, it’s a must for any business to represent their services with an attractive design, easy-to-use responsive website. People tend to check the company’s online presence, research about the quality of services or product, before filling out the “Inquiry/Request a quote” form. Your company website is the missile for your services which is responsible for making or breaking the first impression.

If the website is customer-centric, it can be your 24/7 salesperson who builds credibility, drives business and connects with customers.

The website redevelopment and redesigning is a time taking process, but it’s one that pays dividends in future. Still not convinced? Well let’s discuss the gains in detail:

  • Attractive & Fresh Design

An outdated website will hurt business if the users are choosing the competitors. Consumers go to a company that appealingly showcases their services as this signifies that the company is growing and considers latest trends and technologies.

With redesigning you will be benefited a beautifully structured website, and this is an ultimate technique to generate quality leads and higher conversions. Today the trend is to have an engaging, thriving and customer-centric website that can uplift the user mood. The site should encourage the user to explore your site without any complication.

  • A Mobile Responsive Website

A Mobile Responsive Website

Being mobile responsive should be a no-brainer to you. In the era of multi-screens, you need to ensure that your website fits this behavior.

According to Salesforce study, 83% of mobile users need seamless user-experience across different devices.

The consumers need information on any device and if your business can’t deliver the responsiveness, they’ll look elsewhere. In simple words, if your website is not mobile optimized it may cost you sales.

  • Re-align The Marketing Goals

SERPs (search engine response pages) algorithms are regularly evolving to give the users the exact search result they are looking for. Acknowledging the importance of SEO, you will find that maintaining the website on trend basis has become critical.

The website redesign leverages you an opportunity to understand why your brand isn’t visible & fix issues like getting rid of outdated code and a slow loading time that is bogging you down. With SEO improvements like website optimization, better loading time, fresh content with targeted keywords, and more you will keep your marketing goal aligned.

  • A Better User ExperienceA Better User Experience

The UI gets awarded when the user experience standouts both on the frontend and the backend. Easy-to-use UX is crucial discipline for website success. It tackles the emotional experience a visitor will have when navigating through the website. And redesigning is an optimal opportunity to work upon the gaps and improve the way people navigate through your site.

The stats convey, “88% of visitors are less like to come back to a site after bad user-experience”

Therefore, understand the user behavior and combine your goals with that of a user-experiences goal to get a user-friendly and customer-centric website.

redesign your website

  • Improved Backend

While paying attention to the importance of better user experience, the idea of having substantial backend merits will knock you. What when the backend system is not correctly accessible or counterintuitive? How will you be able to easily maintain content, update the pages or improve other things that can be done in the backend? Website redesign is perfect opportunity to improve all the flaws in your backend and make the system flawless for a team. Improved backend means you can now be more productive and be a more efficient marketing team.

  • Stronger Security

The security breaches are not just annoying for the brand presence, but it even leads to hassles and headache. Customers usually lose their trust in your brand to keep the information safe. If your website is not updated since last three years, we assure you that there’s a need for improved security. Redesigning your site will ensure you about better security and you can stay away from annoying security breaches.

The new website will have latest security updates, and if you are pursuing a company’s web development services, you can talk about the sort of security measures they will provide and how frequently the updates will take place.

  • Leads, Leads & Leads

The website looks appealing, and yet your business website is not able to convert the prospects into leads? When this is the case, you need to analyze the landing pages and call-to-action (CTA), or conversion paths and understand where the gap is created. Usually, the landing page would be too complicated or the CTA would be unclear or visitors won’t be able to find one they need. No matter what you are failing at, you need to understand the gap with a landing page, CTA or functionality of your site and make the required changes to fetch in customers deeper into the sales funnel.

You may like this: How Much Does It Cost to Design a Mobile App?

Wrap Up

Website design, disruptive technologies, and business strategy flourish day by day in a manner that your web presence can be wisely optimized in this time and which when done optimally can create the return on investment and open the door for new lead capturing opportunities.

So are you excited to have a brand new online presence and feel proud to market it anywhere? Consult us for redesigning & redevelopment services at any hour.

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Written by Atman Rathod

Atman Rathod is the Founding Director at CMARIX InfoTech, a leading web and mobile app development company with 17+ years of experience. Having travelled to 38+ countries globally and provided more than $40m USD of software services, he is actively working with Startups, SMEs and Corporations utilizing technology to provide business transformation.

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