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How Much Does It Cost to Design a Mobile App? A Comprehensive Guide

How Much Does It Cost to Design a Mobile App? A Comprehensive Guide

In today’s digital era, businesses and entrepreneurs are increasingly turning to mobile apps to reach and engage their customers. However, one crucial aspect of developing a successful mobile app is designing a user-friendly and visually appealing interface that resonates with the target audience. This is where mobile app design services come in, providing businesses with the expertise and creativity required to design an exceptional app user interface.

However, designing a mobile app comes with its costs, which can vary widely depending on several factors such as the app’s complexity, features, platform, design standards, and development team. As such, it’s essential for businesses and entrepreneurs to carefully consider the cost of designing an app and allocate sufficient resources and budget for a successful mobile app development project.

In this blog, we will explore the various factors that influence the cost of designing an app, how the app design process impacts cost, the final cost to design an app, tips for reducing app design cost, and how to pick the right design partner for your mobile app development project.

What Factors Impact the Mobile App Design Cost?

What Factors Impact the Mobile App Design Cost?

Let’s examine the cost of designing an app in more detail and how it varies based on various factors.

Cost Based on the Complexity of the App

The design of the smartphone app is produced in accordance with your product concept. As a result, the complexity of your app concept will determine its design. Examples include the number of screens, the features, the aesthetics, and the usefulness.

Note: The prices listed in the table are approximations; to learn the precise price of app creation, contact an application development firm.

Average Price for App Design according to the App Platform

You have the choice of choosing between the native app design option and the custom app design option when designing an app. Additionally, various app kinds are included in these app categories. As a result, the price is entirely determined by the platform you choose. The sort of software, an example of it, and the prices for the Android and iOS platforms are detailed in the table below. As a result, you can evaluate prices according to app platforms.

Program difficulty

Three difficulty levels are taken into account when cost estimates need to be made, regardless of whether we’re talking about UI/UX design costs, contemporary mobile app design concepts, or mobile app development costs.

Simple applications

There are no animations or interactive design elements in these apps, which have a maximum of three screens. This group includes applications like alarm clocks and tools.

Average-level applications

These applications use numerous interactive elements, animations, and screens, among others. They are typically created to match the native look and feel of the platform and are typically designed separately for the Android and iOS platforms. They depend on Google Material design concepts and human interface design guidelines.

The majority of the apps you use on a daily basis, including WhatsApp and Uber, are examples of medium-complexity applications.

Complicated Applications

For these apps to function, mobile app designs are essential. Here, numerous animations and transitions are used to assist users in moving between screens and eventually turning them into regular users. Complex applications include OTT ones like Netflix, Amazon Prime, and others.

All of these applications require a device-centric native UI design because they use numerous screens and frequently operate on multiple screens.

In general, a basic app design will be less expensive than a complex one. The expense of developing an app is broken down in the table below by level of complexity.

Graphic designs

How you choose to represent your app visually can affect the total expense, from colors to final UI mockups. Color is one of the most crucial visual components in any smartphone app. The right colors can be used to highlight important features as well as help establish the app’s mood and tone.

However, using too many colors can raise the price of creating an app because it will take more time and effort to balance and coordinate all of the colors in the design. Keep your color palette to no more than 2-3 hues if you’re on a tight budget.

Moodboards can be a great way to explain your vision to the team and help establish the tone and feel of an app. UI mockup samples can be used to decide on the general structure and movement of an app. Final UI prototypes are crucial for ensuring that the app has a polished and expert appearance.

Graphics and animation

Any graphic component that is not a photograph is included in animations and drawings. That also includes the average cost to design a logo, gifs, vectors, and icons. Particularly crucial to branding are icons and logos, which can also increase the recognizability of your program. Animations can be used to give an app personality or interactivity, but because they take more time and work to create, they can raise the price of app creation.


Features and complexity are the two major elements that will influence the price of app design when it comes to an app’s functionality. The more features your app has, such as in-app purchases and social media integration, the more costly the design will be. Keep your budget-friendly features limited to the absolute necessities, such as user registration, search, and sorting.

Does the App Design Process Impact the App Design Cost?

The three major stages of the app design process are discovery, design, and development.

Discovering Phase

Understanding the issue you’re attempting to solve is the focus of the discovery period. User persona creation, user journey mapping, and competitor analysis are all included in this step.

Market Analysis

An app’s target users can be identified, their requirements can be understood, and their willingness to pay can be calculated with the aid of thorough market research. The app design process can then be carried out using this knowledge, ensuring that the final product is suited to the requirements of the target market.

Additionally, market research can help businesses identify potential rivals, ensuring that their product is unique and able to compete in the market.

User Persona

User personas have a variety of effects on the design process. For instance, they can assist you in comprehending the features that matter the most to your users and how they will use them. Making defensible choices regarding functionality, design, and usability is possible with the help of this information.

Personas can also be used to spot potential problems that might occur while using an app. A user who is a busy working mother, for instance, might find it challenging to use an app if it requires her to enter a lot of data.


It is a procedure for illustrating how customers interact with a good or service visually. User journey mapping can significantly affect pricing when used properly. Designers can pinpoint areas that can be improved for a seamless user experience by understanding how users interact with an app.

This can then result in lower development costs and a quicker process for creating apps. Additionally, user journey mapping can assist in locating potential customer churn points, which can once more result in cost savings. As a result, when planning the design of any app, user journey mapping is a potent instrument that should be taken into account.

Design Phase

The user interface and user experience are the main focuses of the UX design phase. User testing, prototypes, wireframes, and sketches are all part of this phase.

These are the first and most important steps in the design process because they enable an understanding of how users will use the app. By enabling businesses to test various customized mobile app design concepts without hastily producing a fully-fledged prototype, sketches help save time and money.


Once the sketches are finished, you can begin to make wireframes. Wireframes are a more precise version of the sketches that show where each screen’s components will be located. As it ensures that all the elements are positioned effectively and efficiently, this is a crucial step in the design process.

Wireframing can be used to explore potential solutions, test out contemporary mobile app design concepts, in addition to helping identify potential issues early in the design process.


Once the wireframes are finished, prototype development can begin. Creating a mockup of the software is the process of prototyping. Businesses can get a much better idea of how an app will function by developing a working prototype. This helps to ensure that the final product is more similar to the original version while also saving time and effort during the designing process.

User research

In order to enhance the usability of the app, user testing involves asking prospective users for their feedback. Businesses can spot areas where the user experience could be improved by watching how users interact with the app. Additionally, user testing can save a significant amount of time and money by revealing hidden issues that might not have been visible during the planning process.

Development Phase


The process of creating an app requires coding. It enables the development of functionality and yields desired outcomes. An application would only exist as a collection of static pictures without coding.


Testing offers a useful chance to investigate how users interact with the app and spot possible areas for improvement. Furthermore, testing can assist in locating any bugs or hiccups that might need to be fixed before the app is made available. Businesses can make sure that users will have a positive experience with their app by giving it a thorough test.


Businesses can guarantee that their app will be successful in the market by carefully planning and testing the launch process. Before the app is released to the general public, the launch can also help find any bugs or kinks that need to be worked out. This may increase the likelihood that users will download and use the app.

What are the Tips to Reduce App Design Costs?

Provide some tips for businesses and entrepreneurs who want to reduce the cost of designing an app, such as:

  • Simplifying the app’s features and functionality to focus on the core user needs and business goals.
  • Choosing a platform-specific design approach that leverages existing swift design patterns and guidelines.
  • Providing clear and specific design requirements and feedback to the design team.
  • Considering alternative design options, such as using pre-made templates or open-source design assets.
  • Planning the app design process ahead of time and allocating sufficient resources and budget.

How to Select the Right App Design Partner?

Choosing the right design partner for your app design project is crucial to ensure that the project is completed on time, within budget, and to your satisfaction. Here are some tips to help you pick the right design partner:

  1. Evaluate the design team’s portfolio, expertise, and experience in app design: Before finalizing a design partner, evaluate their portfolio to assess their design skills and expertise in app design. Look for examples of previous projects they have completed that are similar to your project in terms of complexity and design standards. Additionally, consider their experience in mobile app development, UI/UX design trends, and UI/UX design services to ensure that they are knowledgeable and up-to-date with industry trends.
  1. Check their client references and reviews to ensure their reliability and professionalism: Look for client references and reviews from their previous clients to gain insight into their work ethic, reliability, and professionalism. You can also check their social media profiles, online forums, and review sites to get a better understanding of their reputation in the industry.
  1. Assess their design process and methodology to ensure it aligns with the project’s goals and requirements: Every design agency has its design process and methodology. Ensure that their approach aligns with your project’s goals, requirements, and timeline. Ask about their design process, tools, and technologies they use, and ensure they follow industry best practices for mobile app development, swift design patterns, and UI/UX design services.
  1. Clarify their communication and collaboration policies to ensure effective communication and feedback throughout the project: Effective communication and collaboration are crucial for the success of any app design project. Ensure that your design partner has clear communication and collaboration policies, including the frequency and mode of communication, feedback, and project updates.

By considering these factors, you can choose the right design partner who can deliver high-quality work within your budget and timeline. Remember, the mobile app design cost, and mobile app design price per screen can vary significantly based on the design partner’s expertise and experience.

Mobile app design services

How Much Does It Cost To Design An App? Know The Right Cost

Prior to beginning the development of your mobile app, it is essential to understand the precise cost of designing an app. We went into great detail in this guide about how much it costs to design an app. You won’t overlook any cost factors by reading this blog because costs can vary depending on a number of factors. Even more, points have been added to help you lower the cost of designing an app.

This guide will assist you in determining how much money to invest in your mobile app design if you are unsure. Our app development team will be able to assist you if you have any additional questions about the price of app design development or the cost of submitting an app to the App Store.

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Frequently Asked Questions

  • Designing an app involves several stages, including conceptualization, wireframing, prototyping, UI/UX design, and testing. The process begins with defining the app’s purpose and target audience, followed by creating wireframes and prototypes to visualize the app’s user interface and user experience. The next step is to design the app’s UI/UX, considering the latest design trends, best practices, and brand guidelines. Finally, the app design goes through testing to identify and fix any bugs or issues.
  • App designer salaries vary based on several factors, such as location, experience, and expertise. According to Glassdoor, the average salary for a mobile app designer in the United States is around $82,000 per year. However, salaries can range from $58,000 to $117,000 per year, depending on the designer’s skill level and experience.
  • UI designers’ rates can vary significantly depending on their experience, skill level, and location. Typically, freelance UI designers charge hourly rates that range from $25 to $35 per hour. However, some designers may charge a fixed project rate that can range from a few thousand dollars to tens of thousands of dollars, depending on the project’s complexity and scope.
  • The mobile app design price per screen can vary depending on several factors, such as the app’s complexity, platform, and design standards. Typically, the cost per screen can range from $280 to $350 per screen, depending on the designer’s experience and location. However, this is just an estimate, and the actual cost can vary based on the project’s specific requirements and scope.

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Written by Kapil Antala

Kapil Antala is a Design Lead at CMARIX InfoTech, a leading UI/UX Design Services Company with 12+ years experience. Kapil firmly believes that design is an art, which requires scientific execution to bring commercial results. He leads execution of Design Driven Engineering (DDE) at CMARIX for web, mobile and custom software development services.

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