It is not surprising that Magento as the leading e-commerce CMS system already powers the vast majority of e-commerce stores and websites across the spectrum. Considering the huge potential and the power-packed features it delivers, it is not surprising that Magento is behind 1% of the web which makes around 1.5 billion websites.
The biggest draw for Magento us that it is continuously evolving and making things better for e-commerce stores and business websites. From the free Magento 1 version to the enterprise-ready Magento version to the Magento 2 and the next line of updates about to appear in the following years, Magento is likely to be the Angular of e-commerce CMS solutions with evolving capacity and strength. This is why every year we look forward expectantly for new Magento E-Commerce trends to appear. Here we are going to unveil some of the key trends that will be important for Magento development services in 2020 and years beyond.
The demand for personalized shopping experience has been one of the elementary attributes of modern e-commerce stores. Fortunately, we have several technologies to allow this personalization in the shopping experience. In recent years, Artificial Intelligence (AI), Machine Learning and chatbots have emerged as the key technologies with a great impact on the personalized shopping experience.
Artificial Intelligence (AI) and Machine Learning can learn about the customers silently through their on-screen behavior, buying intents, product browsing and purchasing data and their personal information. By drawing customer insights through these data, AI and Machine Learning can help e-commerce stores to create their appropriate value proposition and make product recommendations to boost enhancement and sales conversion.
Chatbots offer another crucial way to engage customers without involving human customer service professionals or back-office support. The AI helped to facilitate automation in customer service, query handling, and personalized product suggestions and recommendations. The AI in the context of e-commerce stores is also taking care of many communication tasks that involve answering frequently asked questions or guiding the customers about purchases.
Before you hire Magento developer for your e-commerce store, you need to know that Magento stores in the years to come will depend more on the AI-powered tools and Chatbots to deliver intuitive customer interactions. Magento already offers several quality plugins and extensions for AI and Chatbot integration. These are making things easier for building a smart e-commerce store with the latest features and sophisticated user experience.
Since most of the regular retail businesses now tend to have their own e-commerce store, the e-commerce market is increasingly getting competitive. Such huge competition across all e-commerce niches makes it almost mandatory to offer personalized shopping experience to stand out from the crowd. Only by offering a personalized shopping experience and delivering a satisfactory shopping experience you can hope to stay afloat above the tide of competition. This is where Magento as the e-commerce platform looks perfectly suitable with a robust scope of personalization, whether through product recommendations or shopping experience.
Magento allows you to build a highly responsive and customer-centric website and mobile app that can maintain a consistent look, feel and design across multiple device screens. On the other hand, Magento allows creating individual customer-specific email marketing and push notifications to garner more traction. Lastly, Magento allows e-commerce stores to create highly personalized product recommendations to boost sales and customer engagement.
In 2020 and beyond, personalized shopping experience will be the key differentiator between the e-commerce stores. Personalization will not be restricted to just product recommendations and on-screen filters for product display. The AI-powered Magento stores can also come with a personalized onboarding and product pages catered for specific customer preferences and needs.
Though e-commerce website and mobile store development have always been challenging in terms of features, content, design, and business conversion elements, Magento by thoroughly following the user-centric design principles and allowing a lot of scopes for customization, actually can deliver the dream-come-true e-commerce store experience for many businesses. Besides the development excellence, Magento also takes care of making a brand presence by helping the organic search ranking.
A Magento website thanks to its faster pace and sophisticated mobile-friendly design easily stays ahead of other web stores because of the ease of use and loading speed, the two crucial SEO parameters laid out by Google. Apart from this organic SEO advantage from the technical aspects, Magento is also very search engine friendly with several key SEO optimized features. From running impressive on-page SEO to helping interlinking or making the crawlers to search content easily, Magento does several things easily to boost search ranks.
In the coming years, there will be a renewed focus on organic searches. We can expect Magento stores of 2020 to make use of more search engine friendly content that can generate more traffic and can funnel down to actual business conversion.
Another crucial aspect of any sophisticated and modern e-commerce shopping experience is the ease and flexibility of customer interactions and responses. This is where the Magento e-commerce store excels by providing highly responsive micro-interactions. When it comes to providing users an unmatched user experience with responsive and subtle interactions, Magento proves to be highly efficient.
The customer onboarding experience that involves quickly making the value proposition and providing guidance on the best possible use of the platform can be designed following the latest UX standard by using Magento. Similarly, Magento offers out of the box tools and design elements to design highly engaging checkout pages and product pages with an extensive range of filters.
In the coming years, great onboarding and micro-interactions will play a bigger role in converting businesses for e-commerce stores. More engaging and intuitive onboarding experience will be the key to attract customers and engage them.
Magento, as we have already mentioned, has been the leading CMS solution that passed through great evolution over the years. Unlike many other e-commerce stores, Magento continuously incorporated innovations and creativity to make way for customer engagement and make presence across all horizons of the e-commerce niche. The evolution of Magento is likely to continue in 2020 and beyond as well. We can expect more innovations in respect of design and development to appear across Magento stores.
WRITTEN BY: Jeegnasa Mudsa
Jeegnasa Mudsa is Executive Director at CMARIX Technolabs Pvt. Ltd. a leading eCommerce development company with 15+ years experience. A blend of true Engineer and…
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