It is a common experience of many web developers to come across the dilemma in facing the choices of the dark user interface and light user interface. While each one of them has their particular advantages, choosing one blindly and without prior considerations of the reactions of the audience can make the interface suffer from low engagement and a drop in business conversion.
Apart from the aesthetic point of view, here through the length of this post UI/UX designers are, we are going to explain a lot of other aspects, starting from the user engagement, business conversion to the long term push for user loyalty.
Before getting into the discourse of making a choice between the light and dark interface we need to explain several factors that explain the key benefits of each colour scheme.
There are obviously a whole array of colours to choose for your user interface. Making a choice among these colour options is what is important for the user interface to gain traction and engagement. It is the appropriate colour scheme with which your decision to opt for a specific user interface starts. Let us explain in brief some of the key factors to choose your colour scheme.
No user interface option can be referred to as the ultimate solution for all types of websites and their audiences. Generally, light UI has its equal share of pros and cons.
Let us begin with the pros of this UI followed by the specific cons.
Now let us see when we need to use the light UI.
Just like light UI, dark UI also has its fair share of pros and cons. Let’s have a brief look at both sides.
Now let us see where the dark UI fits best.
The most important part of making a choice between the light and the dark user interface is to test your interface with the appropriate prototype. Begin with a simple wireframe or sketch with the basic idea. When adding colour to your mock-ups, have several different mock-ups ready with different colour schemes. At last, conduct A/B testing with each mock-up and gain insights about the competitive advantages of each of them.
The user interfaces whether designed with a light or a dark background, needs to be determined as per the context of use and the audience they are meant for. Whether in new app design or when to boost conversions with redesigning, you need to take these things into consideration. However aesthetically appealing and beautiful it looks, it must be useful and effective for the website.
WRITTEN BY: Kapil Antala
Kapil Antala is a Design Lead at CMARIX Technolabs Pvt. Ltd., a leading UI/UX Design Services Company with 12+ years experience. Kapil firmly believes that…
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