Search Engine Optimization is one of the most fundamental aspect of digital marketing. Search engines are roadmap which drivers users or consumers to your online presence. How well are you positioned in the subject of search engine position will define how much traffic you will have & henceforth the conversion rate from your website.
Just having a pixel perfect website or mobile application isn’t enough. Ensuring you are taking necessary steps for digital marketing will have significant impact on overall ROI.
Above Infographics provides some very interest stats about it’s importance and impact areas.