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While many of us think that it is normal for businesses to have websites and then transfer their resources to a native or hybrid app to help accessibility for the vast majority of users, it happens the opposite way as well. There are many business startups who started as apps and over time really expanded to deliver fully fledged web experience. In recent times among the big names, the examples of Uber, Instagram and a few other mobile web applications come to mind.
But before you decide to expand your regular app and develop a web app, it is important to know the readings for doing this and what exactly are the benefits a web app can deliver.
When you already have a native app alive and kicking, why you need to expand over the web? There are obviously specific reasons behind expanding these native apps to the web. Let us now explain these reasons one by one.
There are several apps that starting with their native and platform-specific presence, expanded to the web over time. There are several social media giants, messaging apps and highly sought-after services that fall into this category. On the fly, it is important to remember that many of these apps also fall into the category of progressive web apps. Let’s have a look at some of these popular and well-known cases of native apps that later on expanded to the web.
Expanding the native app over the web simply doesn’t mean making the copy of the entire app on the web platform. From the backend architecture to the multitude of design decisions to performance testing, such expansion comes with a lot of challenges.
In this respect we must remember that the difference between the web and native mobile apps are decreasing rapidly and anytime in the near future we can expect most apps to become sort of hybrid apps sharing the characteristics of both native and web apps in a proportionate and user-centric manner. The popularity of React Native app development to incorporate web and hybrid functionality is worth remembering in this respect.
Obviously, as far as design is concerned both native and web apps will have several differences since the usability and target audience of both apps are different. When designing a new web app by extending the previous native app, remember the following aspects.
A native app which is otherwise accessible to the users of a mobile platform quite instantly will have a whole array of design challenges related to new user-experience expectations. As we have already mentioned, designing a fresh web app while keeping most of the core design elements and key features intact, is not easy. You can hire React Native developer or developers with a different skill set for web app development, but you need to have a solid grasp over these changes. Considering these challenges, here we are going to explain a few useful design tips for such tasks.
Expanding to the website, is one of the most credible options for a native app to reach a wider audience and to optimize business conversion. But, while doing this business apps need to focus on the key user experience parameters and related design decisions.
Do you want to build a new web app or would you like to expand your earlier native app over the web? In either case, it is advisable to take expert advice and hire a development and design team with sufficient prior experience in similar projects.
Let us know about your specific query. Just drop us a message and we are going to engage with you at the earliest.
Written by Atman Rathod
Atman Rathod is the Founding Director at CMARIX TechnoLabs Pvt. Ltd., a leading web and mobile app development company with 17+ years of experience. Having travelled to 38+ countries globally and provided more than $40m USD of software services, he is actively working with Startups, SMEs and Corporations utilizing technology to provide business transformation.
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While many of us think that it is normal for businesses to […]