The mobile app marketplace is now more competitive than ever before. While millions of apps are struggling to make an outshining presence in their respective niches, a vast majority of apps still makes either too less or nothing as profit. This means most apps miserably fail to survive as a business. For any mobile app development service explaining the reasons for this failure is very important.
While planning and building a new app it is important for any mobile app development company India to know the reasons of this failure so that they can address these shortcomings and pave the way to mobile app success. Here through the length of this post, we are going to explain the top 6 reasons why most apps fail.
A great digital product whether it is a website or a mobile app or a software is not possible without proper market research and in-depth understanding about the target audience who are going to use the app. An app developed for teens cannot be popular among the adults. So, you need to know your audience and their detailed characteristics. This requires doing market research following the guidelines and professional practices. Let us offer here some effective tips in this regard.
Here our complaint is not regarding a bad user interface or a bad design or slow loading speed or any particular negative element. But we are complaining about non-optimised user experience that consists of all the elements that make us use an app. A bad interface is equally responsible for a bad user experience as much as the coding mistakes or slow loading speed. How can you make the user experience perfect? Do you have any clue? Here we explain a few tips.
Do you know 58% of iOS and a bigger percentage of Android apps experience crashing or severe performance issues? This mainly happens because of the presence of bugs or coding glitches that remained unaddressed through the development process. This is why it is important for any app to go through a proper testing or quality assurance process to prevent such issues. Here are some effective tips.
This is one of the most significant and common shortcomings of many mobile apps. The launch of your mobile app is a big milestone in the marketing and entire life cycle of the app. Naturally, the launch cannot be taken lightly. The launch should be preceded by an extensive pre-launch campaign only to make the launch bigger. The app launch comprises of a detailed pre-launch campaign, a streamlined launch campaign involving multiple channels to create a louder buzz and finally a post-launch campaign. Here are some useful tips regarding the launch.
Mobile app development is evolving rapidly with new technologies and new design principles. If you are following a design principle long outdated or using a technology that has been scrapped after being considered to have several limitations, your app is likely to experience less traction. Mobile app development is continuously evolving with new development technologies and design approaches. To stand at par with the market competition, you need to use such time-relevant technologies. Let’s give some latest examples of latest technologies and design principles subsiding the outdated one.
Ultimately, like the foundation of any successful product customer reviews and ratings actually make the voice of users heard. You need to know what your customers are saying about your app. Now user ratings and reviews give you exposure to the customer’s voice. A whopping 92% of customers read online reviews and so, getting positive reviews of the app is a boosting for new user acquisition.
Finally, always give utmost importance to app testing. A vast majority of apps that experience crashes are not properly tested or not have undergone a proper QA process. Through testing, you need to repair all the glitches and bring perfection.
Do you want to know what are the shortcomings of your mobile app? Do you want to make your app more popular? Just leave it with our Onsite Developers We can identify the reasons of failure for your mobile app and address them with time-tested solutions. Contact us and we are going to engage with you in minutes.
WRITTEN BY: Atman Rathod
Atman Rathod is the Founding Director at CMARIX Technolabs Pvt. Ltd., a leading web and mobile app development company with 17+ years of experience. Having…
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