Growing number of organizations across different industries such as eCommerce, Hospitality, Real-estate and much more are moving towards a mobile app solution for the B2B and B2C products and services they are offering globally to reach the global audience, building brand awareness, increasing sales and for direct marketing. According to reports in 2017, consumers downloaded 197 billion mobile apps to their connected devices. In 2021, this figure is projected to grow to 352.9 billion App downloads. Hereby we summarize some latest app development trends for 2018:
Artificial Intelligence (AI)
As per the report from International Data Corporation (IDC), the Artificial Intelligence market will experience an income growth of more than $47 billion in 2020. Virtual Personal Assistants (VPAs), Quick Apps, Cyber Security, IoT- every factor of technology sector will employ Artificial Intelligence capabilities to its processes. To improve the customer experience businesses can leverage artificial intelligence in every aspect of lifestyle through the Internet of Things (IoT) from home automation to cockpits in airplanes– everywhere.
Blockchain is a shared, unchangeable record for verifying a company’s data through a history of transactions listed as blocks. It cannot be altered without updating all consecutive blocks. Blockchain is a progressive cryptocurrency which has taken both the financial world and tech industry by storm. It is an extraordinary method for protecting user anonymity during a transaction as well as securing the data of the transaction itself.
Cyber Security is not luxury. It’s a necessity. It’s a pre-requisite for any technology ecosystem to function correctly across any given business enterprise. It governs all characteristics of the technological advancements whether they’re in the field of Internet of Things (IoT) or mobile apps. All major operating systems like iOS & Android are upgrading their operating system as well as development framework with a key emphasis on security. Apple’s decision to introduce swift and have the development community utilize it more widely instead of Objective-C is a good example of the same.
Predictive Analysis as the name suggests is a smart new generation analysis algorithmic approach. It goes in sync with innovative diagnostic which is used to forecast unidentified upcoming events. Various companies like Facebook, Apple, Google, and IBM are using Predictive analysis as part of their core programming into different mobile app platforms. By using Artificial Intelligence and machine knowledge predictive analysis can present interesting upcoming results by running complex quantitative and qualitative algorithms across n-number of different variables and scenarios to result in tangible value addition.
Mobile Payment and Digital Wallet
It is been forecasted that, in US alone mobile payments volume will increase to $503 billion by 2020. Over 56% of mobile users will be using any form of mobile payment or digital wallets to leverage this key functionality. Digital wallets and mobile payments are rapidly developing with a specific end goal to improve the experience for both customers and business owners. For customers, mobile payments and digital wallets can replace carrying around a bulky wallet. You don’t have to worry about carrying cash or credit cards with you all the time. All that information is stored on your Smartphone. For organizations, with Square, Stripe, and Bitcoin, you can customize your payment platform or remove third-party financial institutions and keeps your business ahead of the curve.
Cloud technology is an important part in the enhancement of mobile application development. With the help of cloud compatibility, users can sync their applications across multiple devices. Most of the data can be stored on the cloud, thereby keeping the app size down. Mobile App Developers can definitely get the benefit of utilizing cloud technologies in terms of cost reduction, versatility, faster development time, increased collaboration, disaster recovery and much more. This leads to a faster development process without having detailed technical knowledge of those essential activities. Cloud makes it possible to have anything anywhere.
Times are changing and apps are no longer getting confined to mobile devices. With the Internet of Things (IoT) and machine learning technologies mobility has moved out of mobile devices and has become a lifestyle. The future of mobile app industry is bright and it is going to be core elements of virtually every aspect of our ecosystem.