It is mandatory for any business, a small or large to have a Web presence. The businesses can consider the “website” as their post office having a lavish sitting area, premium furniture, sound ambiance, and lovely colors. However, despite this fact, entrepreneurs rarely give importance to a website and ultimately the website fails.
In a given time there will be more people visiting the virtual office i.e. website as compared to a real office. So, it becomes of utter importance to consider various aspects that help you to build a result-driven successful website.
Following are the six main reasons why your website might not be providing the result in you aspire.
Have you ever checked out what is the loading time of your website? The average loading time of 3 seconds for a website is considered to be acceptable. Our recommendation is to aim for less than 2 seconds for a website to load especially if it is just a corporate website. Not to mention if we are talking about an eCommerce website loading time is among the most important aspects.
An easy way to check the loading speed of your website is by using the page speed insight tool from Google.
2. Design & User Experience
Many companies take the logo design very casually. History suggests brand building creates immense long-term benefits and logo design for a company is the first step for the same, followed by an attractive website with a modern look and feel. Again to compare it with our previous example of office, a website should look NEW and not like an old worn out office. Imagine calling your most important customer to a very old worn out office. I am sure you wouldn’t do that so why take a chance on a website?
3. Non- Mobile Friendly
With the New google algorithm heavily promoting websites to have a responsive design, it is mandatory for your website to be mobile friendly and be accessible to a very large and fast-growing audience who access the website using mobile phones & tablets.
The message conveyed by your website is very important. Ensuring the menu is well designed, headings are appropriately placed and most importantly the content is clearly communicating the message that needs to be conveyed to the visitor. Simplicity leads to success and this principle is valid for content. Keep your content simple, easy to understand and to the point.
Ensuring your website is completely accessible by search engines is very important. So, make sure your website has complete onsite and offsite marketing in place, this will ensure that users come to your website from the search engine. Again not implementing this endeavor would be like having a great office but no one knows the address. It will not bring the customers so what’s the point?