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Color psychology in Website Design

Color psychology in Website Design

The psychology of colors is among the most talked about and interesting part of psychology. The idea that certain colors evoke some emotions. That color actually helps to buy a product in the most appealing manner. You invest a lot of time and money for getting convincing website design to increase the number of visitors towards the website and spend more money on your product, understanding the basic color psychology will help to achieve that.

Using the basic principle that color is the essential requirement for neurological incitement. Knowing exactly how a visitor can be visually influenced towards being a potential consumer with the right use of colors in their branding, marketing, and advertising. An interesting finding that supports this fact is that color not only affects the mood but it also affects the buying habits and preferences of people.

In general cases customers take decision within 90 seconds of looking at on your website. Here are the a few details to enhance colour combination to improve your website.

  • 6% of people say the visual dimension is the first influencing factor affecting their purchase decision.
  • Color Ads receive 26% higher attention as compared to Black and white ads for Magazine readers.
  • Changing color of call to action button is integral part of A/B Testing & increases upto 21% conversion ratio.
  • 52% of customers did not return to a store due to overall aesthetics.

There may have been some instances when certain places or ads make you feel energetic, while some makes you feel secure and comfortable. All this happen because of magic of colours in advertising, branding, and products. Here is some interesting compilation of colours which effects on customer and his purchase decision.

  • Yellow

    Yellow is a warm and pleasant colour which represents happiness, clarity, warmth and intelligence. This colour creates an optimistic impression. This colour’s impact makes you take action. With the brightness of this colour, it is inviting enough for window shoppers too. Yellow colour helps to grabs the spotlight and attention of buyers

  • Red

    Red is a bold colour bursting with energy and enthusiasm. It also evokes strong emotion. These colours increase the heart rate and call for urgent action. That’s the reason most of the signs and other advertising material for sales are always use it red. A surprising fact about using red in advertisements is that, while traditionally red is used as a stop or danger sign, for shoppers, it actually works as an inviting element.

  • Green

    Green colour symbolizes nature which associates with growth, wellbeing, and calmness. According to the customer’s psychology, this colour is relaxing and often used in health products. Green has a calm and soothing effect that is the reason to create a right and pleasant mindset for people to buy products related to Selfcare, nature and so on.

  • Blue

    Blue Colour known as a “Cold” colour, represent calmness and serenity and creates feelings of trust and security. For the consumer, this colour can create an impression as a clean and credible Product which increases productivity. Many Brands especially businesses and banks use this colour to draw prospective consumer and defines purity.


  • Black

    Black is very strong colour which defines power and elegance. Products marketed using this colour find as direct, accurate and luxurious. Most of the brand likes luxury cars, high-end products and fashion and cosmetics using this brand to increasing sales value and brand value.

  • Pink

    Pink has always been view as a feminine colour. It found as warm and decent colour for the consumer. When it comes to marketing this color has earned a lot of success for the marketer. A prominent use of this colour for marketing and advertisement to create a product like women’s clothing, jewelry, cosmetics website design.

  • Orange

    Orange is a powerful and fun colour which reflects excitement and enthusiasm for a buyer. Using orange colour in product or advertisements promotes call for action. It can be in the form of subscribing or purchasing. Most of the Food mart and Commercial products use orange colour to get better consumer base.

  • Purple

    The purple colour creates a sense of luxury and royalty when perceived. Products marketed with purple create prestige and elegance. Different Shades in purple also denote creativity and imagination. Purple is a colour that soothes the eyes too. This makes it suitable to be used in beauty products also.

Colour psychology makes marketing more precise and effective for products, knowing what colors to utilize will expand the chances for making deals in a few circumstances, you are in an ideal situation of sticking to universal colours or getting a colour specialist to pick them for you. So what are your thoughts on colours affecting your purchase? Whenever you go shopping, look deliberately. Is it you picking the item or the colour blinding you into it?

Hire Web developers & designer to bring benefits of colour psychology and optimum knowledge of A/B testing to bring required results for your website.

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Written by Kapil Antala

Kapil Antala is a Design Lead at CMARIX InfoTech, a leading UI/UX Design Services Company with 12+ years experience. Kapil firmly believes that design is an art, which requires scientific execution to bring commercial results. He leads execution of Design Driven Engineering (DDE) at CMARIX for web, mobile and custom software development services.

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