Technology has changed the way we have been interacting. Social media has assumed a critical part of uniting individuals and groups with businesses. Understanding its importance will assist you with delivering products and services that are more receptive to the needs of your customers. One of the ways you can influence your web presence with social media is to enable your users to login to your website using social media credentials

Social media friendly website helps your business to develop and expanded the overall ROI. Organizations utilized diverse system to consolidate their business with rich features like sharing, Like or and many more. Another approach to creating user’s social relationship is incorporating social login with your site. As per Social Media today there are over 3.1 billion internet users with over 2.2 billion active social media users.

The following description provides a sneak peek into what happens behind the scene when a user logs into a website using their social media credentials:

Site Login Page: User comes to the site login page where the User selects to sign-in. After clicking on the social login buttons which can be on Facebook, Twitter, Google+, Linkedin or other social networks.

Social Logins_1

Social Media login authentication: Application will redirect a user to the appropriate social media login page to authenticate the user. After filing the right credential, social media provider ask for the permission to grant the application to use their data. After successfully granting the application, social media page redirect to the callback URL of the application with the authentication info.

Account Validation: Site gets authentication info and evaluates it to determine if there is an existing mapping or if they are able to auto-map to an existing user by matching their data with the social information they provided. If a match is found, a map API call should be made to avoid the need for future auto-map checks on the website. Matched users proceed to next step.


  • User information for enrollment: Get the information from the social media and prefill to the registration form. Site applies user profile information from the social sign-into pre-fill some or the greater part of the registration information Site may decide to skip the enrollment’s presentation shape. If they consider the given information is sufficient.
  • Registration Form: User enters any additional information required to create an account. (Can be skipped if provided information deemed sufficient.)
  • Create Site account: Create the user account for the site and also add the social login identity. See the database relationship tables; Insert the data to social user login table.
  • Login to the application: Create the site authenticated session for the user.

Social Login like any other technology needs to be used wisely and users must be made completely mindful why they are requested that share their social accreditation. Yes, clients do hope to be given a Social sign-on alternative yet being clear why and how you will be utilizing it. This transparency is something that they will expect from your site. Everything taken together will assist you in boosting the social’s advantages transformation.

In case your website isn’t leveraging important features which lets the user sign up using their social media credentials or let them share, like, comment the blog it is time to revamp your website to match the latest standard.