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Wholesale Express, a leading North American digital auto auction platform, partnered with CMARIX to enhance its online services. CMARIX's technological expertise has streamlined Wholesale Express's operations, reinforcing its commitment to providing efficient and reliable vehicle trading solutions for dealers across Canada and the U.S.
Frontend: HTML5, CSS3, JavaScript / Backend: WordPress / Database: MySQL
Automotive / Vehicle Auctions
Web Application
Canada
Many Canadian wholesalers have been slow to transition to online platforms, resulting in a fragmented digital marketplace. This hesitancy limits their reach and operational efficiency.
Canada faces many logistic challenges due to its geographical diversity. Urban centers are usually served well but remote areas face challenges like increased shipping costs and delayed delivery time.
The recent global events have affected the supply-chain systems. This has caused inventory shortages and delays in restocking. Due to this Canadian wholesales are facing challenges to maintain consistent stock levels.
The wholesale industry is facing labor shortages. This is impacting the warehouse operations and order fulfillment process and efficiency. To top this, there is also a shrinking labor pool and increased competition for skilled workers.
There are many challenges of figuring out the complexities of international e-commerce. It includes managing custom regulations and tariffs, which pose challenges for Canadian wholesalers that want to expand to international markets.
Ecommerce stores can be exploited for data breaches. Wholesalers can invest in proper security measures and safeguarding sensitive data.
Build a responsive and functional user interface with consistent user experience across smartphones, tablets and desktops.
Add advanced search features with multiple filters that allow users to locate specific products from a wide collection of inventory.
Built an inventory system that provides real-time stock updates, reducing risk of overselling which improves customer satisfaction.
Provided multiple secure payment options with various payment methods as per preference of Canadian businesses.
Added support for multiple languages to match the requirements of Canada’s bilingual population. We provide accessibility for English and French speaking users.
Enabled accurate sales performance, user behaviour and inventory trends tracking using advanced analytics tools.
Designed the system to be scalable, future-ready and handling increased user traffic without compromising performance.
Employed a microservices approach to break down the application into independent modules that communicate using APIs. This makes maintenance less tedious while enabling standalone scaling.
Used cloud services for hosting with high availability and ability to scale resources on demand.
Built RESTful APIs to provide smooth integration with third-party services, like payment gateways, shipping providers, and analytics tools.
Implemented a robust database system with data replication and backup strategies to ensure data integrity and quick recovery in case of failures.
Reduced system latency by distributing traffic evenly across servers and caching mechanisms using load balancers.
Employed a microservices approach to break down the application into independent modules that communicate using APIs. This makes maintenance less tedious while enabling standalone scaling.
Role-based access to manage blogs, user content, leads from contact forms, system alerts, and language-based content.
Custom dashboards providing KPIs (published posts, latest messages, etc.) and quick updates for non-technical users.
Full CRUD operations for blog articles, category management, meta-tag SEO inputs, and media upload.
Custom-built search, filters, pagination, and sorting mechanisms for managing articles efficiently.
Automatic syncing of newsletter signups from frontend to Mailchimp audiences.
Backend view of contact form submissions, export options, and Mailchimp trigger workflows.
Backend access to content for both English and French with language toggles for CMS operators.
Real-time translation sync to maintain consistency across languages.
Custom plugin stack including SEO, security, and performance optimization.
Custom-built WordPress theme developed using HTML/CSS/JS and extended via PHP.
Ability to manage all static/dynamic content such as "About Us", "Privacy Policy", "Terms & Conditions" using page templates, widgets, and shortcodes.
HTML5, CSS3, JavaScript (with jQuery)
WordPress CMS (PHP-based)
MySQL
WordPress Core (with Custom Theme)
Google Analytics
WPForms
MC4WP: Mailchimp for WordPress
Wordfence Security / reCAPTCHA Integration
WordPress Core (with Custom Theme)
Linux (Apache)
WPML Plugin for Multilingual (EN/FR)
Bootstrap
Multilingual content management for French & English support
Newsletter subscription, email automation, CRM sync
Website usage tracking, audience insights
Bot protection and spam prevention on contact forms
Form submissions, lead generation, admin alerts
On-page SEO optimization and meta-data handling
Backups, security scans, performance optimization
Dynamic homepage banner sliders with animation support
Caching and site performance tuning
Visual page building (if opted in by client for content updates)
Your unique concepts will be crafted into a remarkable end result by our team.