The document delves into the essence of the customer journey and its pivotal role in driving business growth. It underscores the significance of customer touchpoints and their influence on the overall experience. Through customer journey mapping, businesses can pinpoint and rectify pain points, optimizing touchpoints like websites, social media, and in-store experiences. The whitepaper concludes with strategies to enhance the customer experience using feedback, analytics, and technology.
Neobanking refers to the new age of banking that primarily operates online or via mobile platforms without traditional physical branches. Neobanks often leverage technology to offer more user-friendly interfaces, faster services, and reduced fees compared to traditional banks. They aim to redefine the banking experience for the digital age, focusing on convenience, transparency, and customer-centricity.
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