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  • Technology WordPress Core Framework 6.x

  • Database MySQL 8.x

  • Industry Cultural & Folk Art E-commerce

  • Built for Web Users

  • Access India (With Global accessibility)

  • Third-party Integrations WooCommerce, WooCommerce Multilingual & Multicurrency, Multi Vendor Premium, Nextend Social Login, Sassy Social Share

Business Context

Regional and cultural artists face two persistent problems: lack of discoverability and limited access to reliable sales channels that respect the art’s provenance. Collectors, on the other hand, want reliable curation, high-quality visuals, and frictionless commerce that supports multiple currencies and localized shipping. Marketplaces that exist today are either too generic, dilute artistic identity, or do not provide the specialized discovery and visualization tools needed for art buying.

Business gaps addressed by Elisium Art

  • Fragmented sales channels for folk artists — no unified marketplace with curation and storyteller content.
  • Poor product discovery for culturally specific art (limited filters, inadequate artist profiles).
  • Complex checkout and fulfillment for international collectors (currency, shipping, customs).
  • Lack of vendor autonomy — artists needed self-service seller dashboards for listings, bank details and order management.
  • High visual expectation from art buyers — need for image visualization tools to see scale and context.

Elisium Art addresses these by delivering a curated e-commerce experience with advanced product discovery, multi-vendor management, international payments, and art-first visualization features.

Business Context
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Technical Mastery in Elisium Art Platform Development

The project required a practical mix of WordPress CMS proficiency, WooCommerce customization, and marketplace orchestration. The technical approach prioritized modularity, performance, security, and extensibility.

Key engineering highlights

  • Marketplace Enablement

    YITH Multi-Vendor (premium) customized to create per-seller storefronts, product commissions, payout workflows and bank details capture. Vendor onboarding and seller dashboards were extended to suit art-market requirements.

  • Multilingual & Multi-Currency Commerce

    WooCommerce Multilingual & Multicurrency implemented to present localized prices, currency conversion rules and translated product/collection content. Region detection (GeoIP) sets default currency and localized shipping rules.

  • Custom Checkout & Shipping Logic

    Checkout flow extended to support multi-address shipping, variable shipping rules by region, tax handling and order notes for art handling/insurance. Integration points added to Stripe/PayPal/Razorpay for diverse market coverage.

  • Advanced Product Discovery

    Filter system built to support art attributes (subject, style, medium, regional art, topics, colour) with combinable filters and SEO-friendly filter URLs for indexability and user sharing.

  • Art Visualization & Size Contextualization

    Product detail supports multi-background visualization (gallery, living room, behind sofa) to communicate scale and proportion. Dynamic rendering and optimized image delivery ensure performance.

  • Wishlist, Social & Social Login

    YITH Wishlist paired with social share (Sassy Social Share) and Nextend Social Login to reduce onboarding friction and accelerate viral discovery.

  • Performance & Media Optimization

    ImageKit and lazy loading used to serve high-resolution images efficiently. Redis and page caching (WP Super Cache) were applied for high throughput. CDN (Cloudflare) reduces geographic latency.

  • Security & Compliance

    WordPress hardening, plugin governance, SSL, captcha/reCAPTCHA for forms and role-based access for admin and vendors. Payment PCI-compliance respected by delegating card handling to Stripe/PayPal.

  • Extensibility & Maintainability

    Theme-plugin separation, use of child theme for custom UI, careful use of hooks/filters so that future upgrades to WordPress core and WooCommerce remain manageable.

Architectural Foundation

The Elisium Art platform follows a layered WordPress architecture optimized for a multi-vendor commerce use case. The architecture balances the convenience of WordPress with modular engineering best practices.

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Architecture Overview

  • Presentation Layer

    Custom responsive theme (child theme) built with semantic HTML5 and CSS3 (Bootstrap grid) for consistent cross-device layouts. Client interactions and dynamic components implemented with ES6 and minimal jQuery for legacy compatibility.

  • Application Layer

    WordPress core and WooCommerce drive business logic. Custom plugin modules implement vendor logic, enhanced filtering, checkout customization and visualization features. REST API endpoints provided for headless UI components and potential mobile app integration.

  • Data Layer

     MySQL stores product metadata, order history, vendor and customer profiles. Critical transactional flows (checkout, payment, order state) executed within ACID-like contexts and validated against external payment confirmations.

  • Integration Layer

    A unified integration gateway handles external services — payments (Stripe/PayPal/Razorpay), email (SendGrid), SMS (Twilio), image optimization (ImageKit), GeoIP and analytics. Webhook handlers implement asynchronous reconciliation and vendor payout events.

  • Infrastructure & Ops

    Deployed on Azure VM(s) with autoscaling plans, NGINX reverse proxy, Cloudflare CDN and WAF. CI/CD pipelines (Git → staging → production) and deployment scripts based on WP-CLI and Dockerized local development ensure reproducible environments. Continuous monitoring (New Relic / server metrics) and scheduled backups support resilience.

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This architecture provides a robust, maintainable foundation that supports global reach while retaining the content flexibility of WordPress.

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Functional Ecosystem

Elisium Art is structured around distinct user journeys and functional modules — each addressing a core stakeholder.

Frontend (Collector Experience)

  • Discovery & Editorial

    Landing pages and curated collections (Top Picks, Shop by Style/Mood) blend editorial storytelling with buyable products.

  • Product Listing & Advanced Filtering

    Faceted filters (style, medium, region, topic, color, size, price) and SEO-friendly filtered URLs.

  • Product Detail & Visualization

    High-resolution galleries, multiple contextual backgrounds, size proportional visualization, related artworks by artist.

  • Wishlist & Social

    Save-for-later wishlist, social share buttons, and follow artist/curator features to encourage repeat visits.

  • Checkout & Order Tracking

    Guest and registered checkout, multi-currency support, coupon handling, shipping options, confirmation emails and order status tracking.

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Artist Platform

  • Artist Onboarding

    Profile creation, KYC/bank details capture, profile verification flows and seller dashboard access (orders, products, analytics).

  • Product Management

    CRUD for artworks, multiple image uploads, attribute tagging (subject/style/region), commission settings, and inventory controls.

  • Order Fulfillment & Payouts

    Order acceptance, shipment status updates, return/commission request handling and scheduled payout reconciliation.

  • Reporting

    Seller-level sales and order reports, exportable to CSV for accounting.

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Admin - Site Owner & Curatorial Team

  • CMS Controls

    WordPress backend for content pages (About, Blog, City Guides, Curator profiles) and editorial features.

  • Vendor Management

    Approve/disable sellers, set commission rates, view vendor disputes and manage payouts.

  • Catalog Oversight

    Curator tools for featured collections, editor picks and promoted banners.

  • Transaction & Refund Management

    Admin visibility on all transactions, refund initiation and settlement tracking.

  • Marketing & SEO

    Configure Yoast SEO settings, scheduled marketing campaigns (Mailchimp), and analytics configuration.

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Operational Intelligence Layer

Elisium Art includes an operational analytics layer that converts transaction and engagement data into actionable business intelligence for administrators, curators and sellers.

Analytics & Reporting

  • Discovery & Editorial

    Landing pages and curated collections (Top Picks, Shop by Style/Mood) blend editorial storytelling with buyable products.

  • Product Listing & Advanced Filtering

    Faceted filters (style, medium, region, topic, color, size, price) and SEO-friendly filtered URLs.

  • Product Detail & Visualization

    High-resolution galleries, multiple contextual backgrounds, size proportional visualization, related artworks by artist.

  • Wishlist & Social

    Save-for-later wishlist, social share buttons, and follow artist/curator features to encourage repeat visits.

  • Checkout & Order Tracking

    Guest and registered checkout, multi-currency support, coupon handling, shipping options, confirmation emails and order status tracking.

Automation & Alerts

  • Automated alerts for low inventory, pending seller approvals, failed payment reconciliations and high return rates.

  • Scheduled reports (email or dashboard) deliver summary insights to stakeholders for quick decision-making.

Data Governance & Compliance

  • Data retention policies, GDPR/CCPA compliance plugins and audit logs ensure privacy and regulatory readiness.

  • Secure exports and role-based access to analytics maintain confidentiality across vendors and internal teams.

Operational intelligence transforms the platform from a marketplace into a growth engine — enabling Elyisum Art to refine curation, optimize logistics, and increase marketplace liquidity.

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Technology Stack and Third-Party Integrations

CMS and Core Framework

  • WordPress (CMS)

    Used as the foundation for content management, theme control, and plugin architecture.

  • WooCommerce Framework

    Powers the e-commerce functionality, product management, cart flow, checkout, and order handling.

  • WooCommerce Multilingual & Multicurrency Extension

    Ensures seamless multi-language and multi-currency operations across global markets.

  • WordPress REST API

    Enables integration with third-party services and front-end enhancements.

Frontend Technologies

  • HTML5 for semantic, accessible, and adaptive content structure.

  • CSS3 with custom styling and theme-based layouts optimized for all screen sizes.

  • JavaScript (ES6) enables client-side interactivity and dynamic component loading.

  • jQuery simplifies DOM manipulation and form-based event handling.

  • AJAX ensures asynchronous operations for quick data refreshes without page reload.

Backend Technologies

  • PHP 8.x for dynamic server-side operations, plugin management, and WooCommerce customization.

  • WordPress Core Functions and Hooks manage custom workflows, product attributes, and seller-specific logic.

  • WooCommerce API Layer used to handle order processing, payment integrations, and inventory synchronization.

  • Custom Shortcodes and reusable templates enhance modular page development.

  • AJAX ensures asynchronous operations for quick data refreshes without page reload.

Database Technology

  • MySQL 8.x relational database manages structured content including products, categories, orders, customers, and vendor data.

  • Optimized Query Indexing ensures fast retrieval of product listings and filter-based results.

  • Transactional Integrity maintains consistency during checkout, payment, and vendor settlements.

  • Regular Database Backups implemented for data protection and disaster recovery.

Server Environment

  • Microsoft Azure VM Hosting provides secure, scalable, and high-availability hosting infrastructure.

  • Apache Web Server configured for PHP execution and rewrite rules.

  • SSL/TLS Certificates ensure encrypted transactions and safe browsing for global users.

  • CDN Integration (via Cloudflare) enhances global content delivery and reduces latency for international visitors.

Development Tools

  • Git & Bitbucket for source control and versioning of WordPress core and theme customization.

  • JIRA for sprint management and project tracking.

  • WP-CLI facilitates administrative automation tasks such as plugin activation and database optimization.

  • Postman used for API validation and testing of WooCommerce endpoints.

  • BrowserStack supports cross-browser and device-level testing.

Security Implementation

  • WordPress Security Hardening applied for core files and directory permissions.

  • reCAPTCHA Integration protects all public forms against spam and automated submissions.

  • Data Encryption (SSL/TLS) ensures secure customer information exchange.

  • Role-Based Access Control (RBAC) limits administrative privileges to authorized users only.

  • Regular Plugin Updates & Malware Scans protect against known vulnerabilities.

  • Backup & Restore Strategy implemented via automated scheduled backups.

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Third Party Integration

E-Commerce And Payment Services

  • PayPal Gateway integrated for global transactions with multi-currency support.

  • Stripe API for card-based payments and international processing.

  • Razorpay API supports domestic payments in INR with real-time settlement confirmation.

Multilingual And Multi-Vendor Extensions

  • WooCommerce Multilingual & Multicurrency (WPML) manages translation and regional currency mapping.

  • YITH WooCommerce Multi Vendor Premium enables marketplace functionality allowing multiple sellers to manage their shops.

SEO And Marketing Tools

  • Yoast SEO Premium for metadata optimization, sitemap generation, and content scoring.

  • Google Analytics 4 integrated for performance tracking and user engagement insights.

  • Mailchimp for automated newsletter and marketing campaigns.

Customer Experience & Social Features

  • YITH WooCommerce Wishlist enables users to save and manage favorite artworks.

  • Nextend Social Login simplifies registration using Google, Facebook, or Apple accounts.

  • Sassy Social Share Plugin allows customers to share products directly across popular platforms.

Performance And Optimization Tools

  • WP Super Cache for page-level caching to improve load time.

  • ImageKit for on-the-fly image optimization and CDN delivery.

  • Lazy Load Scripts reduce initial load time by deferring media rendering.

Compliance And Utility Integrations

  • GDPR Cookie Consent Plugin ensures compliance with European data privacy standards.

  • Google reCAPTCHA v3 prevents automated form submissions.

  • GeoIP API used for location-based currency and shipping rule configuration.

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