CASESTUDY

Carpet Call

Introduction

Carpet Call is the largest independent retailer in Australia with over 70+ stores to cater for all types of flooring. Their first store opened on 17th March 1975 in Alderley Queensland and has grown steadily since then into Melbourne, Perth, Adelaide, and Sydney. CarpetCall.com.au is an eCommerce platform selling online carpets, hard flooring, rugs, shutters, and many more items serving pan Australia.

With the latest Magento eCommerce technology, CMARIX has successfully designed and developed a seamless web platform. It’s a very feature-rich platform empowering users to provide customized orders on different items. With optimize UI/UX and value-driven service like book-free measures, CMARIX has enabled Carpet Call to reap the maximum benefit of an online presence.

Products

Carpet Call has hard and soft flooring products and window covering options to go in any home or office. Our 70+ stores all over Australia stock samples and materials for decking your house out with carpet, rugs, hard flooring, blinds, and shutters.

Client’s Requirement

Goal was to build an online presence which can match up the actual brand and pan Australia product delivery. Advanced eCommerce presence was mandatory for leading the competition and for selling customized items which was the USP here. Focus was on making the customization process engaging for end customers and giving them several upsell and cross-sell items to boost the value proposition resulting in overall order value. Great loading speed, the secure purchasing experience, and the seamless responsive interface were among the many eCommerce checklists which we had to tick successfully.