We are sure the first thought while reading the title would be – “A mobile app for a small business?” Yes. The myth that mobile apps are solely for big businesses like Amazon, Walmart, or Bank of America doesn’t stand true.
Today, you can witness a large chunk of growth in the mobile realm and so more and more midsize and small businesses are adopting the mobile trend while acknowledging the fact that an effective strategy to reach customers is more than just having a mobile-friendly website. Indeed, today mostly all small businesses you get in touch with their mobile app – from the corner coffee shop to the gym around you.
When asked to our mobile team leader about the growing mobile industry, he conveyed “The mobile app industry is growing and is expected to reach over $100 billion in upcoming years, all businesses are rushing to include a mobile app to their repertoire. As the mobile app is the easiest channel to reach & engage customers.”
Despite of numerous advantages, most of the businesses have still not tapped into the true potential of a mobile app or have dumped the idea considering that mobile app is a costly affair. But, that’s just a belief. Today with an affordable Mobile App Development Company you can easily avail the mobile app development services.
“The early entrants are certain to have a breakthrough as their competitors do not edge out with an app”
Following are few advantages that will convince you to prepare for the future and grow your business using a mobile app:
As a business owner, your only focus would be to reach more and more customers. The mobile apps empower you with the potential to directly communicate with the customer or vice versa at any time of the day. The statistics available on web conveys that an average American usually spends more than two hours a day on his mobile. You can leverage the opportunity of the constant availability of your potential customers with a mobile app.
From the evolution of website in 90’s to the innovation of mobile phones, the concept of digital marketing has completely evolved in the strata of business. The marketing endeavors for a website are now majorly replaced by mobile. The mobile app is the new marketing tool that is equipped with geolocation and beacon technology. This means they are helping entrepreneurs to track the customers in real time and have the capabilities to send text messages as the customers are identified close to the store location. The apps help you not just sell your products or services quickly but assist you in delivering the customer-favorite products.
One of the best reason for having a mobile app is your customers can easily access your catalog anytime and anywhere and can even contact you at any hour of the day. The mobile app provides an easy way to get in touch with your customers while avoiding manual activities of calling, mailing and more. With a store, you cannot remain open all day, but the app gives you the access to reach and interact with them at anytime and anywhere.
The invention of mobile apps has led to new promotional strategies like loyalty programs. Loyalty programs are about giving rewards to the most loyal customers (the existing customers who have been using your mobile app since long) in the form of cash back or discount coupons.
Such programs assist you in gathering important data like the likes and dislikes of the customers while enhancing the user experience.
Mobile apps have not just changed the traditional selling methods but have given the customers a whole new range of variety accessible in their palms. So, with this availability, the customers get a chance to buy online at a much quicker pace without putting much efforts into marketing pick-up lines for a single product.
The customer avails the flexibility of choosing the product from different categories, later pays the amount without bargaining and congrats your product is sold. Other than this, you are already creating a positive brand image by owing an easy-to-use mobile app.
The feature of Mobile CRM management is quite useful for small businesses. The apps enable you to systematically keep the record of all customers, from contacts to email ids at one place in the app. Yes, you don’t have to invest your time and energy into the manual work of including all such single details about customers into a sheet. You can access the information quickly in one go while boosting your sales endeavor.
Today, in this digital era with each passing day the stiff and hard-hearted competition is winding all our strategies into failure. Here, who could be better to tell us about “how to win” or “what changes can make us fall into the success era”? It’s the customers. If mobile apps allow you to take valuable reviews and suggestions about your current service or product, you get the opportunity to improvise and make your brand better.
The constant negative feedback will force you to find the pitfalls and work on it immediately. At the same time, the more positive suggestions will boost the success ration of your app.
As the mobile apps are now hitting the marketplace; globally the companies are looking for help in the development of their mobile strategy. CMARIX Technolabs, with the most talented mobile app developer’s team, can develop an outstanding app. Other than this, they help you with most wise advice to the businesses looking to develop a mainstream app for its customers use.
The team envisions the future and plans accordingly while eliminating unnecessary functions that are of no use. The make a future picture of how the customer will be using the app and how the app developed will help to boost the ROI.
Tap on the potential of mobile marketing and know how the business-app placed into the hands of customers can do wonders for you. Consult us at any hour to develop a mobile app.
WRITTEN BY: Atman Rathod
Atman Rathod is the Founding Director at CMARIX Technolabs Pvt. Ltd., a leading web and mobile app development company with 17+ years of experience. Having…
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