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Customizing Magento eCommerce Store: Key Things to Consider

Customizing Magento eCommerce Store: Key Things to Consider

Magento is probably the most well-equipped eCommerce platform that offers the full scope of customization in every regard. From customizing the look and feel of an eCommerce website to making people feel comfortable with a personalized shopping experience, an expert Magento Development Company can deliver wonders for all niches of online brands and e-Commerce stores.

The scope of customization must apply to the key aspects of the eCommerce product cycle. Let’s have a look at these key elements that help fulfill customer needs.

  • Receiving the supply of goods
  • Stock management
  • Order Processing
  • Product Shipping Management
  • Product Return Management

Magento is the fully-equipped eCommerce platform to deal with all these crucial and irreplaceable needs for any online store and brand. From placing timely orders, and convenient and timely delivery to providing customers with personalized and rewarding shopping experience, Magento does it all with exceptional grittiness and sophistication.

Let us first explain various aspects of custom Magento e-Commerce development.

Custom Magento Ecommerce Development: Key Considerations

Magento website customisation

Magento custom eCommerce development involves taking care of every aspect of the product life cycle starting from the order management to shipping and return product management. Here we will explain each of these aspects that eCommerce Website Development Services must give utmost importance.

  • Order Management

Magento helps online stores to get a full view of the order status to facilitate fulfilling the orders as per specific requirements like splitting the orders to make shipments in installments. The order management function also allows routing orders to different shipment centers and facilities and tracking unfulfilled orders.

  • Single-channel Order and Inventory Management

Magento helps not only integrate all the stocks across different locations with a comprehensive stock view but also allows any store to step in as the local order fulfillment facility. Furthermore, the local stores can also assign local delivery logistics and manage return products. To make things further easier, all products in transit can be tracked across all store locations.

  • Managing Risks and Vulnerabilities

With active fraud control, Magento ensures streamlined processing of orders. As far as tracking your products and customer data is concerned Magento offers an inexhaustible range of feature options as per the control you want to exercise.

  • A Gamut of Custom Tools

In this respect, third-party extensions like Custom Carrier Trackers and Multi-warehouse Inventory extensions can be highly useful. The first one comes with a lot of custom options to track an array of shipping carriers while the second offers a variety of stock and inventory management options. Order Number Customizer is another great extension to manage the numbering of orders in your preferred fashion. Order numbering options coupled with customer ID tagging help customer service teams while addressing customer queries.

Delivering a Custom Shopping Experience

Custom Shopping Experience

Magento customization also gets our attention with a whole array of attributes for an improved shopping experience. Often these customization measures actually end up boosting sales conversion. To explain how you can deliver a more customized Magento shopping experience to your eCommerce customers, here we explain some of the time-tested measures.

  • Make Repeat Purchasing Easier

Some niche eCommerce brands that basically thrive on making a personal relationship with the customers, can take on innovative measures to help customers remember and make repeat purchases again and often. For example, the store can allow customers to incorporate a personal twist to the labels of items that would be gift-wrapped. Such creative additions can tremendously help in boosting business conversion for certain product categories. Fortunately, Magento is a great eCommerce platform to incorporate such custom elements into the mix of shopping experience attributes.

  • Delivering to Customer Needs by Magento Business Intelligence

By utilizing the customer data processed through Magento Business Intelligence, an eCommerce brand can incorporate creative merchandising for high-value customers. This strategy for many brands actually helped to increase the order and cart size to a great extent. The analytics always suggests products based on the products lying already in the customer cart.

  • Customer-Driven Personalization

We all know that personalization is a must-have strategy for eCommerce success. Well, you can’t successfully implement personalization without customer interaction. Interactive elements will push customers to share relevant information about their needs and choices that you can further utilize for recommending the right products.

All you need is to convince customers that they will benefit by choosing from products that are more relevant to their tastes and needs instead of searching hundreds of heterogeneous options across all types and varieties. For example, it is easy to convince a customer that a piece of eyeglasses cannot be a “one size fits all” product and so, they need to specify certain details.

  • Give Utmost Importance to Customer Profiles

Finally, there is no better way to get insights about your customers than getting access to customer profiles. Customer profiles holding together the most relevant demographic, purchasing, and browsing data help marketers create merchandising, recommending, and listing products that gain more attention from each target customer.

To encourage customers to make profiles, the first rule is to make it easier and effortless for them. Help customers sign up easily in just one or two simple steps and allow them to sign up with social media profiles to make things quicker. When a customer completes shopping as a guest, provide a simple checkbox to complete his customer profile without any extra steps.


Didn’t you hear about leather brands hiring tattoo artists to give their products a personal twist? Well, for designer products such as personalization has already been a mainstay trend. Now, as an increasing number of brands and businesses are turning to an online platform to claim their share of the promising eCommerce pie, it is time to give a chance to such personalization a renewed scope through product design, innovative shopping experience, and highly customized product lifecycle management. Magento as the most versatile, customizable, and feature-rich eCommerce platform is always at the forefront of allowing customization.

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Written by Jeegnasa Mudsa

Jeegnasa Mudsa is Executive Director at CMARIX InfoTech. a leading eCommerce development company with 15+ years experience. A blend of true Engineer and HR power house to run the Company Operations. Creative Director with in-depth experience of Technology and Human Resource domain. A people person and a compassionate Mother.

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