Revolutionizing Industrial Tool Commerce A Collaborative Success of Better Tools and CMARIX

Better Tools, a leading industrial knife maker in the USA, partnered with CMARIX TechnoLabs to elevate their online presence and enhance their customer experience. Known for their high-quality blades, knives, flooring, and roofing products, Better Tools sought to provide a seamless online shopping experience for their customers.

CMARIX, with its expertise in custom design implementation and WordPress WooCommerce, provided a complete turnkey solution. The partnership resulted in a robust online store that not only showcases Better Tools' wide range of products but also offers features like a distributor locator and a shopping cart, catering to the specific business requirements of Better Tools and their customers.

Technology
WordPress
Industry
E-Commerce
Access
USA & Canada
Built For
Mobile & Web Users

The Road to Digital Challenges Faced by Better Tools in Embracing E-Commerce

01

Distributor Management

Balancing online sales with maintaining distributor relationships.
02

Digital Transition

Meeting increasing customer preference for online interactions.
03

Product Selection

Deciding which products to offer online from a vast portfolio.
04

Pricing Strategy

Maintaining pricing transparency in the complex B2B environment.
05

Channel Conflicts

Mitigating potential conflicts with distributors due to online sales.
06

Change Management

Communicating the transition to e-commerce effectively to all stakeholders.
07

Capability Development

Building new skills to deliver a seamless omnichannel experience.

From Vision to Reality CMARIX's System Design and Development for Better Tools

01

Custom Design Implementation

CMARIX provided a complete turnkey solution with custom design implementation. This ensured that the website was not only functional but also visually appealing, enhancing the user experience.
02

WordPress WooCommerce Integration

CMARIX leveraged WordPress WooCommerce to create a robust online store. This allowed Better Tools to showcase their wide range of products effectively and provide a seamless shopping experience for their customers.
03

Distributor Locator Feature

CMARIX developed a distributor locator feature for the website. This allowed customers to easily find distributors of Better Tools' products, enhancing customer convenience.
04

Shopping Cart Integration

CMARIX integrated a shopping cart into the website. This allowed customers to easily add products to their cart and proceed to checkout, simplifying the purchasing process.

05

Role-Based Product Pricing

CMARIX implemented role-based product pricing on the website. This allowed Better Tools to offer different prices to different types of customers, such as wholesalers and retailers.
06

Efficient Load Times

CMARIX ensured that the website had efficient load times. This is crucial in e-commerce as slow load times can lead to cart abandonment.

Building a Digital Powerhouse The Technical Aspects of Better Tools' E-commerce Platform

01

Custom E-commerce Platform Development

CMARIX developed a custom e-commerce platform using WordPress and WooCommerce. This provided Better Tools with a robust and scalable solution that could handle their extensive product range and high traffic volumes.
02

Product Categorization and Search Functionality

CMARIX implemented a comprehensive product categorization and search functionality. This allowed customers to easily navigate through Better Tools' vast product range and find the products they were looking for with ease.
03

Secure Payment Gateway Integration

CMARIX integrated secure payment gateways into the website. This ensured that customers could make purchases safely and securely, enhancing customer trust and satisfaction.
04

Shipping Services Integration

CCMARIX integrated shipping services into the e-commerce platform. This allowed for real-time shipping cost calculations and tracking, improving the overall customer experience.

05

Responsive Web Design

CMARIX used responsive web design to ensure that the website was accessible and functional on all devices. This ensured a seamless user experience, regardless of the device used to access the website.
06

Role-Based Access Control

CMARIX implemented role-based access control on the website. This allowed Better Tools to manage user roles and permissions effectively, ensuring that sensitive information and functionalities were only accessible to authorized users.

The Blueprint of Success Exploring the Architecture and Core Features of Better Tools' E-commerce Platform

01

Architecture Design

CMARIX designed a robust and scalable architecture for Better Tools' e-commerce platform. The architecture was designed to handle high traffic volumes and ensure seamless performance. It was built using WordPress and WooCommerce, which provided a solid foundation for the e-commerce functionalities.
02

Database Management

CMARIX implemented a robust database management system to handle the vast product range of Better Tools. The database was designed for efficient data retrieval, ensuring quick load times and a smooth user experience.
03

Secure Payment Gateway Integration

CMARIX integrated secure payment gateways into the website. This involved setting up secure server configurations and implementing SSL encryption to ensure the security of customer transactions.
04

Shipping Services Integration

CMARIX integrated shipping services into the e-commerce platform. This involved setting up APIs to communicate with the shipping service providers for real-time shipping cost calculations and tracking.

05

Role-Based Access Control

CMARIX implemented role-based access control on the website. This involved setting up user roles and permissions in the system's backend, ensuring that sensitive information and functionalities were only accessible to authorized users.
06

Responsive Web Design

CMARIX used responsive web design to ensure that the website was accessible and functional on all devices. This involved designing flexible layouts and implementing CSS media queries to ensure the website's responsiveness.

Crafting a Digital Masterpiece Key Features of the Better Tools E-commerce Platform by CMARIX

Custom WordPress Plugin Creation

CMARIX developed custom WordPress plugins to meet the specific needs of Better Tools. This included a plugin for implementing the Net D Term, which allows customers to pay 30 days from the ship date.
Role-Based Product Pricing Structure

CMARIX implemented a role-based product pricing structure. This allowed Better Tools to offer different prices to different types of customers, such as wholesalers and retailers.
Global Search for Product and CMS

CMARIX developed a global search feature for products and the Content Management System (CMS). This allowed users to easily find the products or content they were looking for.

AJAX-Based Product Filters

CMARIX implemented AJAX-based product filters. This allowed customers to filter products based on various parameters without reloading the page, enhancing the user experience.
Customer Category Ordering

CMARIX developed a feature for customer category ordering. This enabled Better Tools to manage and fulfill orders based on customer categories.
Sage Payment Gateway Integration

CMARIX integrated the Sage payment gateway into the website. This ensured secure and seamless transactions for customers.

Bulk Product Import/Export

CMARIX implemented a feature for bulk product import and export. This allowed Better Tools to efficiently manage their extensive product range.
CDN Integration

CMARIX integrated a Content Delivery Network (CDN) to ensure fast and reliable access to the website for users across different geographical locations.
Store Locator

CMARIX developed a store locator feature. This allowed customers to find nearby stores that distribute Better Tools' products.
Shipping Method Integration

CMARIX integrated UPS and USPS shipping methods into the platform. This allowed for real-time shipping cost calculations and tracking.

The Backbone of E-commerce Backend Features of Better Tools' Platform by CMARIX

Nginx Server Setup

CMARIX used Nginx for the server setup, which is known for its high performance, stability, and low resource consumption.
PHP Development

The server-side scripting was done using PHP - Wordpress, which is a popular choice for web development due to its flexibility and compatibility with various databases and web servers.
MySQL Database

CMARIX used MySQL for the database management system. MySQL is renowned for its reliability and efficiency, making it an excellent choice for managing the extensive product range of Better Tools.
Third-Party Tools Integration

CMARIX integrated various third-party tools such as WPML Multilingual for language translation, Mega Menu for enhanced navigation, Advanced Custom Fields for additional metadata, and Compress JPEG & PNG images for image optimization.
SEO Tool Integration

CMARIX integrated the Yoast SEO tool and Google Tag Manager to enhance the website's SEO performance and manage marketing tags, respectively.
WooCommerce Add-Ons

CMARIX utilized various WooCommerce add-ons like Advanced AJAX Product Filters for seamless product filtering, Search by SKU for efficient product search, and WooCommerce Purchase Order Payment Gateway for flexible payment options.

FIND ADISTRIBUTOR

Find Better Tool's distributor near you

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Tech Stack

WordPress

A popular content management system used for website development.
WooCommerce

A customizable, open-source e-commerce platform built on WordPress.
Nginx

An open-source web server used for its high performance and stability.

MySQL

An open-source relational database management system.
PHP

A server-side scripting language used for web development.
JavaScript

A programming language used to create interactive effects within web browsers.
HTML/CSS

Standard languages for creating and designing websites.

Third-Party APIs

UPS API

Used for integrating UPS shipping methods, allowing for real-time shipping cost calculations and tracking.
USPS API

Used for integrating USPS shipping methods, providing another option for real-time shipping cost calculations and tracking.
Google Maps API

Used for the store locator feature, allowing customers to find nearby stores that distribute Better Tools' products.

Sage Payment Gateway API

Used for integrating the Sage payment gateway, ensuring secure and seamless transactions.
WPML Multilingual API

Used for language translation, making the website accessible to users in different languages.
Yoast SEO API

Used for enhancing the website's SEO performance.
Google Tag Manager API

Used for managing marketing tags on the website.

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CMARIX TechnoLabs Pvt. Ltd.

301-306, AWS 3,
Opp. Manav Mandir, Drive-In Road, Memnagar, Ahmedabad - 380052

32572 Miller Ct. Temecula, CA 92592

12 Colorado PI, Brampton ON, L6R 2B3, Canada.

45 Queens Road, Aberdeen UK, AB15 4ZN

Essener Strasse 5, 46047 Oberhausen, Germany

287A, Corporation Drive, Dolphin Estate, Ikoyi, Lagos, Nigeria

Revolutionizing Industrial Tool Commerce A Collaborative Success of Better Tools and CMARIX

The Road to Digital Challenges Faced by Better Tools in Embracing E-Commerce

Distributor Management

Digital Transition

Product Selection

Pricing Strategy

Channel Conflicts

Change Management

Capability Development

From Vision to Reality CMARIX's System Design and Development for Better Tools

Custom Design Implementation

WordPress WooCommerce Integration

Distributor Locator Feature

Shopping Cart Integration

Role-Based Product Pricing

Efficient Load Times

Building a Digital Powerhouse The Technical Aspects of Better Tools' E-commerce Platform

Custom E-commerce Platform Development

Product Categorization and Search Functionality

Secure Payment Gateway Integration

Shipping Services Integration

Responsive Web Design

Role-Based Access Control

The Blueprint of Success Exploring the Architecture and Core Features of Better Tools' E-commerce Platform

Architecture Design

Database Management

Secure Payment Gateway Integration

Shipping Services Integration

Role-Based Access Control

Responsive Web Design

Crafting a Digital Masterpiece Key Features of the Better Tools E-commerce Platform by CMARIX

Custom WordPress Plugin Creation

Role-Based Product Pricing Structure

Global Search for Product and CMS

AJAX-Based Product Filters

Customer Category Ordering

Sage Payment Gateway Integration

Bulk Product Import/Export

CDN Integration

Store Locator

Shipping Method Integration

The Backbone of E-commerce Backend Features of Better Tools' Platform by CMARIX

Nginx Server Setup

PHP Development

MySQL Database

Third-Party Tools Integration

SEO Tool Integration

WooCommerce Add-Ons

FIND ADISTRIBUTOR

Style Guide

Tech Stack

WordPress

WooCommerce

Nginx

MySQL

PHP

JavaScript

HTML/CSS

Third-Party APIs

UPS API

USPS API

Google Maps API

Sage Payment Gateway API

WPML Multilingual API

Yoast SEO API

Google Tag Manager API

Powered by Engineers. Empowered by Technology.

Delivering Excellence in Custom Software, Web, and Mobile App Development.

Let's Launch Your Business.

Find Us On Different Platforms