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Pioneering Fitness Innovation with CMARIX

AIMO is a forward-thinking fitness application. It is redefining how people look at daily movement and health. Focused on intelligent movement scanning and personalized exercise recommendations, AIMO partnered with CMARIX to transform its mobile app experience. Leveraging CMARIX's expertise in IONIC development and smart technology integrations, the collaboration empowered AIMO to deliver tailored fitness programs, real-time progress tracking, and seamless video-driven workouts. Together, AIMO and CMARIX have created a platform that turns fitness into an intuitive, sustainable habit for users worldwide.

  • Technology IONIC 7, TensorFlow, RevenueCat, bunny.net, MySQL

  • Industry Health & Fitness

  • Built for Web and Mobile Users

  • Access Germany

aimo App logo

Bridging the Health & Movement Divide Why AIMO Took Action

When AIMO first approached CMARIX to develop their Health & Fitness platform, they identified a significant market gap, particularly in the German wellness landscape. Despite Germany's strong focus on health insurance reimbursements for wellness services, the practical access to personalized, movement-based daily fitness tools was severely lacking.

Fitness App System

better tools

Building Intelligent Fitness Journeys Key Features Developed by CMARIX

  • End-User (Fitness App User)
  • Admin/Content Manager
  • Subscription Manager (Internal system)

01End-User (Fitness App User)

  • User Registration & Login (social/email)
  • Personalized Exercise Recommendations
  • Initial Movement Scan (camera + pose detection)
  • Progress Monitoring (Before/After Scan Comparisons)
  • Personalized Exercise Recommendations
  • Subscription Management (Subscribe/Unsubscribe)
  • Daily Habit Tracking ("Daily 2")
  • In-App Notifications (workout reminders, progress alerts)

02Admin/Content Manager

  • Exercise Program Management (create/update workouts)
  • Reports on user engagement, scan success rates
  • Movement Scan Review (admin intervention for corrections)
  • CMS for uploading educational content and videos

03Subscription Manager

  • Subscription Plan Configuration (via RevenueCat)
  • Discount Code and Promotions Management
  • Transaction Management and Revenue Reporting
  • Customer Support Dashboard for Billing Issues

Below are The Core Challenges AIMO Identified

Challenges

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Description

  • Lack of Personalized Movement Analysis

    Most fitness platforms offered generic programs without scientifically analyzing individual body movement patterns and imbalances.

  • Healthcare Costs and Injury Prevention

    Rising healthcare costs in Germany made preventive wellness a priority. However, accessible tools that focus on daily injury prevention exercises were missing.

  • Limited Access to Neuro-Muscular Training

    Few fitness apps focused on the neurological aspect of movement training, despite growing demand for holistic fitness solutions.

  • Inadequate Integration with Health Insurance Programs

    German insurance companies encourage preventive care, but fitness apps were not structured to align with insurance certifications like ZPP.

  • Overwhelming Workout Plans

    Existing solutions offered lengthy, complicated routines. There was a lack of simple, "brushing your teeth" style micro-habit fitness plans that fit into daily life.

  • Digitalization of Physiotherapy Services

    With Germany’s growing aging population and increased demand for physiotherapy, there was a clear lack of accessible, digital physiotherapy-aligned platforms.

  • Limited Real-Time Movement Feedback

    Traditional fitness apps can’t provide real-time feedback on important aspects like body posture, stability, and flexibility through AI scanning.

  • Fitness Motivation Drop-off

    A large portion of users would start fitness programs but abandon them within weeks due to lack of personalized guidance and motivation mechanisms.

  • Scattered Fitness Tools

    Users had to use multiple apps (one for tracking, one for training, one for mobility) – there was no single integrated solution available.

Transforming Fitness Tech The Architecture Behind AIMO’s Success

CMARIX, in collaboration with AIMO, architected a platform that could intelligently understand, recommend, and track daily fitness routines through the integration of body pose detection and smart workflows.

transforming fitness
  • AI-Based Movement Scanning

    Developed advanced camera-based pose detection using TensorFlow to capture and analyze user movement patterns.

  • Dynamic Personalized Workouts

    Built logic that dynamically creates workout plans based on detected weak points in mobility, stability, and strength.

  • Real-Time Movement Feedback

    Added real-time feedback loops during workouts, so users can correct their form based on AI cues.

  • Daily Habit Formation Module

    Created the "Daily 2" system – motivating users through micro-sessions focused on daily repetition and habit-building.

  • Insurance Reimbursement Alignment

    Developed compliance workflows ensuring that the app’s programs meet ZPP preventive health standards in Germany.

  • Video Streaming and Upload Management

    Integrated bunny.net for seamless delivery of exercise videos and scanning uploads, ensuring zero-lag user experience.

  • Subscription Management

    Added RevenueCat for in-app purchases, smooth subscription tracking, and renewals across Android and iOS ecosystems.

  • Multi-Device Compatibility

    Added RevenueCat for in-app purchases, smooth subscription tracking, and renewals across Android and iOS ecosystems.

transforming fitness

Building AIMO Modular, Scalable, and AI-Powered Architecture

  • Frontend Layer

    Built using IONIC 7 (Angular-based), offering a hybrid mobile app for both Android and iOS platforms.

  • Backend Layer

    RestFul APIs and MySQL database (for improving user management, scan storage, workout history).

  • AI Layer

    TensorFlow models integrated into the mobile app to perform on-device movement scans and pose estimation.

  • Streaming Layer

    Integrated bunny.net for seamless video content delivery (both exercise videos and scanned uploads).

  • Payment and Subscription Layer

    Integrated RevenueCat API to track user entitlement. And manage subscriptions.

  • Analytics Layer

    Google Firebase or custom analytics integration to track user performance, scan accuracy, and engagement rates.

  • Security

    GDPR compliance for Germany, secure user data handling (encrypted video uploads, SSL-based API communication).

  • Deployment Architecture

    Cloud-hosted backend with CDN support (bunny.net + AWS Cloud services for elasticity).

Architecting Performance AIMO's Robust Backend System

CMARIX designed and engineered the backend system for AIMO to ensure scalable, secure, and real-time fitness service delivery. Built for high user concurrency, video data handling, and AI-driven personalization, the backend forms the operational heart of the platform.

Component

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Description

  • API Services

    RESTful APIs built for secure and efficient communication between mobile apps and the server.

  • Database Management

    MySQL provides structured storage of user profiles, workout histories, subscription data, and other related results.

  • Authentication & Authorization

    Secure user management system ensuring GDPR compliance and robust password encryption.

  • Video Storage & Streaming Integration

    Backend coordination with bunny.net for video uploads (user scans) and video-on-demand (training content).

  • AI Data Processing

    Backend stores and optionally processes pose detection results for tracking user improvements over time.

  • Subscription Management

    Backend stores and optionally processes pose detection results for tracking user improvements over time.

  • Notification Services

    Backend enables custom in-app reminders and workout notifications based on user activity.

  • Analytics Tracking

    Data pipelines set for logging user interactions and app performance metrics for future product enhancements.

  • Backup & Recovery

    Regular database backup mechanisms ensuring zero data loss and service continuity.

Visual Design AIMO's Robust Backend System

visual-design visual-design visual-design visual-design

Used Color

  • Primary Color #3C4A71
  • Secondary Color #3B80DE
  • Tertiary Color #1F272F

Typography

Neuzeit Grotesk

Light

Regular

Semibold

Bold

  • ABCDEFGHIJKLMNOPQRSTUVWXYZ
  • Abcdefghijklmnopqrstuvwxyz
  • 123456789/[]@$#%^&*

Tech Stack

  • Frontend

    IONIC 7 (Angular + Capacitor + Cordova)

  • Database

    MySQL

  • Cloud/Hosting

    Likely AWS or similar (for scalability and GDPR compliance)

  • Streaming/CDN

    bunny.net

  • AI/ML

    TensorFlow (for movement detection and body pose estimation )

  • In-App Purchases

    RevenueCat

  • Authentication

    Custom OAuth / Firebase Auth (possible)

  • Analytics

    Firebase Analytics / Google Analytics

  • Notifications

    Firebase Cloud Messaging (for push notifications)

  • Security/Compliance

    GDPR compliance tools, SSL/TLS for API communication

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