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  • Technology

    • React Native
    • MongoDB (database)
    • Node.js (backend API)
    • Angular
  • Industry


  • Built for

    Mobile and Web Users

  • Access


adsonwheels drive portal

The Evolving Landscape Of Australian Advertising Challenges Ahead

  • Saturation Of Traditional Media

    With numerous brands vying for attention, traditional media channels like TV, radio, and print have become saturated, leading to decreased effectiveness.

  • Changing Consumer Habits

    With the rise of digital media, consumers are spending less time with traditional media, making it harder for advertisers to reach their target audience.

  • Lack Of Measurable ROI

    Traditional advertising methods often lack concrete metrics to measure the return on investment, making it challenging for businesses to gauge the effectiveness of their campaigns.

  • Regulatory Hurdles

    Australia has strict advertising regulations, especially for certain industries, making it challenging for businesses to craft effective ad campaigns without crossing regulatory boundaries.

  • Geographic Challenges

    Australia's vast geography means that reaching consumers in remote or less populated areas can be challenging and expensive.

  • High Advertising Costs

    Advertising in prime locations or during peak times in Australia can be prohibitively expensive for many businesses.

  • Environmental Concerns

    Traditional advertising methods, especially print, have environmental implications, leading to a push for more sustainable advertising solutions.

  • Lack Of Innovation

    The advertising industry has been slow to adopt new technologies and methods, leading to a gap in innovative advertising solutions.

  • Diverse Audience

    Australia's diverse population means advertisers need to cater to a wide range of cultural and linguistic preferences.

  • Short-Lived Impact

    Traditional advertisements, especially billboards or print ads, have a short lifespan, requiring frequent updates and investments.

adsonwheels report

Driving Digital Transformation CMARIX's Approach For Ads On Wheels

  • User-Centric Design

    CMARIX prioritized the end-users, ensuring that the platform was intuitive, user-friendly, and catered to the needs of both advertisers and drivers.

  • Interactive Prototyping

    Before diving into development, CMARIX created interactive prototypes to visualize the user flow, ensuring all stakeholders were aligned with the design direction.

  • Agile Development Approach

    Adopting an agile methodology, CMARIX ensured that the development process was iterative, allowing for regular feedback and adjustments.

  • Robust Backend Infrastructure

    Recognizing the need for real-time data access and seamless interactions, CMARIX developed a robust backend system that could handle large volumes of data efficiently.

  • Integration Of Advanced Technologies

    Leveraging technologies like GPS for real-time location tracking and advanced algorithms for driver scoring ensured the platform was cutting-edge.

  • Responsive Web Design

    Ensuring that the platform was accessible across devices, CMARIX adopted a responsive design approach, making the platform accessible on both desktop and mobile.

  • Security Measures

    Given the sensitive nature of user data, CMARIX implemented stringent security protocols to protect user information and ensure data integrity.

  • Continuous Testing & Quality Assurance

    Throughout the development process, CMARIX conducted rigorous testing to ensure the platform was bug-free and met all functional requirements.

  • Feedback Loops

    CMARIX maintained open communication channels with Ads on Wheels, ensuring that feedback was incorporated promptly and the platform evolved in line with the project's vision.

  • Post-Launch Support

    Beyond the initial development, CMARIX provided ongoing support, ensuring the platform remained updated and addressed any user concerns or issues.

Technical Brilliance CMARIX's Architectural Design for Ads on Wheels

  • Modular Architecture

    CMARIX might have adopted a modular architectural approach, ensuring that each component of the platform can function independently, allowing for scalability and easy maintenance.

  • Real-Time Data Processing

    Leveraging technologies like WebSockets for real-time data transmission, ensuring that metrics like GPS data, driver scores, and campaign metrics are updated in real-time.

  • Lack Of Measurable ROI

    Traditional advertising methods often lack concrete metrics to measure the return on investment, making it challenging for businesses to gauge the effectiveness of their campaigns.

  • Regulatory Hurdles

    Australia has strict advertising regulations, especially for certain industries, making it challenging for businesses to craft effective ad campaigns without crossing regulatory boundaries.

  • API-First Development

    CMARIX could have adopted an API-first approach, ensuring seamless integration between the mobile app, web platform, and backend systems.

  • Cloud Integration

    Leveraging cloud platforms like AWS for scalable storage solutions, data analytics, and ensuring high availability.

  • Data Security

    Implementing encryption techniques, both at rest and in transit, to ensure user data's safety and confidentiality.

  • Responsive Web Design

    Using frameworks like Bootstrap to ensure the web platform is accessible and optimized across devices.

  • Mobile App Development

    Utilizing frameworks like React Native for cross-platform mobile app development, ensuring a consistent user experience across Android and iOS.

  • Backend Development

    Leveraging backend frameworks like Node.js for efficient data processing, handling user requests, and integrating with databases.

  • Database Management

    Using databases like MongoDB, ensuring efficient data storage, retrieval, and analytics.

  • Continuous Integration & Deployment (CI/CD)

    Implementing CI/CD pipelines for automated testing and deployment, ensuring the platform remains bug-free and updated.

  • User Experience (UX) Design

    CMARIX would have conducted thorough UX research, creating wireframes and mockups to ensure an intuitive user journey.

  • Search Engine Optimization (SEO)

    Ensuring the web platform is optimized for search engines, increasing its visibility and reach.


adsonwheel wireframe1 adsonwheel wireframe2 adsonwheel wireframe3 adsonwheel wireframe4

Design System

Space Grotesk

  • Light
  • . Regular
  • . Medium
  • . Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

  • #0060F8
  • #307EF8
  • #000000

Architectural Excellence The Blueprint Behind Ads On Wheels

  • Microservices Architecture


    Given the diverse functionalities of Ads on Wheels, a microservices approach would allow each functionality (like GPS tracking, driver scoring, campaign management) to operate as independent services. This ensures scalability, easier maintenance, and robustness.


    Each microservice communicates via RESTful APIs, and they can be independently deployed, allowing for flexibility and resilience.

  • adsonwheel campaign page Find Out More
  • API Gateway


    A single entry point for all client requests, ensuring security, rate limiting, and request routing.


    Using solutions like Amazon API Gateway, coupled with OAuth for secure API access.

  • Real-Time Data Processing & Streaming


    For features like live GPS tracking and real-time campaign metrics, real-time data processing is crucial.


    Technologies like Apache for data streaming, coupled with WebSockets for real-time updates on the client side.

  • Data Security & Encryption


    Protecting user data and ensuring secure transactions.


    SSL/TLS for encrypted data transmission and JWT (JSON Web Tokens) for secure authentication.

  • Containerization & Orchestration


    For consistent deployment environments and scaling.


    Docker for containerization of services and Kubernetes for orchestration, ensuring auto-scaling, load balancing, and self-healing.

  • Database Sharding & Replication


    To handle large volumes of data and ensure high availability.


    Using databases like MongoDB with sharding for horizontal scalability and replication for data redundancy.

  • Cloud-Native Infrastructure


    To ensure scalability, high availability, and resilience.


    Leveraging cloud platforms like AWS. Services like Amazon S3 for data storage, and Amazon RDS for relational database management.

  • Content Delivery Network (CDN)


    For faster content delivery and reduced latency.


    Leveraging CDNs like Cloudflare to cache content closer to the end-users.

adsonwheel admin panel page

Ads On Wheels A Deep Dive Into Its Feature Set Crafted By CMARIX

User Role-Based Access

Driver Ambassadors

  • Profile Creation

    Register with personal details, vehicle information, and driving preferences.

  • Real-Time Tracking

    GPS integration for live location tracking during campaigns.

  • Driver Scoring

    An algorithmic score based on driving behavior, ensuring brand safety.

  • Earnings Dashboard

    Track earnings from campaigns and withdraw funds.


  • Campaign Creation

    Define campaign objectives, target zones, duration, and budget.

  • Live Reporting

    Access real-time metrics like impressions, kilometers driven, and heat maps.

  • Driver Selection

    Choose driver ambassadors based on ratings, location, and vehicle type.

  • Feedback & Reviews

    Rate and review driver ambassadors post-campaign.


  • User Management

    Oversee and manage both driver ambassadors and advertisers.

  • Campaign Oversight

    Monitor ongoing campaigns, approve new campaigns, and handle disputes.

  • Analytics Dashboard

    Get insights into platform usage, top-performing drivers, and successful campaigns.

  • Payment Management

    Handle payouts to drivers and invoice advertisers.

adsonwheel deep dive features

Interactive Dashboard

  • Heat Maps

    Visual representation of campaign reach in nominated zones.

  • Live Reporting

    Real-time updates on campaign metrics.

  • Estimated Impressions

    Algorithmic calculation of potential ad impressions based on route and duration.

GPS Data & Tracking

  • Route Optimization

    Suggest optimal routes for drivers to maximize campaign visibility.

  • Geo-Fencing

    Ensure drivers stay within the nominated campaign zones.

  • Historical Data

    Access past routes and campaign metrics for analysis.

In-App Monitoring & Safety

  • Driver Behavior Analysis

    Monitor metrics like speeding, harsh braking, and mobile phone usage.

  • Safety Alerts

    Notify drivers of unsafe behavior and areas with high accident rates.

  • Qualification Period

    New drivers undergo a monitored qualification period to ensure safety and compliance.

Seamless Communication

  • In-App Chat

    Direct communication channel between advertisers and drivers.

  • Notifications

    Real-time alerts for campaign updates, earnings, and platform announcements.

Payment & Earnings System

  • Secure Transactions

    Integration with payment gateways for safe and swift transactions.

  • Earnings Breakdown

    Detailed insights into earnings from each campaign for driver ambassadors.

Ads On Wheels Unraveling The Backend Architectural Marvel By CMARIX

Data Management & Storage

Relational Databases

Leveraging databases like MySQL for structured data storage, ensuring data integrity and efficient retrieval.

Nosql Databases

Using databases like MongoDB for flexible data storage, especially for user profiles, feedback, and reviews.

User Authentication & Authorization

JWT (JSON Web Tokens)

Secure token-based authentication ensuring data security and user verification.

Role-Based Access Control (RBAC)

Define permissions based on user roles (Driver, Advertiser, Admin) ensuring restricted access to certain functionalities.

Real-Time Data Processing

Event-Driven Architecture

Leveraging technologies like Node.js for non-blocking, event-driven operations, ensuring real-time data processing.

Message Brokers

Using Apache Kafka for handling real-time data streams, especially for features like live GPS tracking.

Backup & Recovery

Regular Backups

Scheduled backups of databases and critical data.

Disaster Recovery

Implementing strategies to quickly recover from potential data losses or server failures.

API Development & Management

Restful Apis

Development of stateless APIs ensuring seamless communication between the frontend and backend.

API Gateway

A unified entry point for all API requests, providing features like rate limiting, caching, and security.

Data Security & Encryption

Data Encryption

Encrypting sensitive data at rest using algorithms like AES.

Secure Data Transmission

SSL/TLS encryption for data in transit, ensuring secure communication between the server and clients.

Scalability & Load Balancing

Horizontal Scaling

Ensuring the backend can handle increased loads by adding more instances.

Load Balancers

Distributing incoming network traffic across multiple servers, ensuring high availability and fault tolerance.

QA & Deployment


Implementing unit tests, integration tests, and end-to-end tests to ensure code quality.


Using tools like GitLab CI for deployments, ensuring quick and consistent releases.

adsonwheel mobiles page

Tech Stack

  • Frontend


    Web: Angular

    Mobile: React Native

  • Backend


    Server: Node.js

    API: RestFul

  • Databases


    Relational: MySQL

    NoSQL: MongoDB

  • Real-time Data Processing

    Real-time Data Processing

    Data Streaming: Apache Kafka

  • Cloud Infrastructure

    Cloud Infrastructure

    Cloud Platform: AWS

  • Deployment


    Tools: GitLab

  • Containerization & Orchestration

    Containerization & Orchestration

    Containerization: Docker

    Orchestration: Kubernetes

3rd Party APIs

  • Map & Location Services

    • Google Maps API: For map rendering, route optimization, and geofencing.
  • Payment Gateways

    • Stripe API: For handling payments, payouts, and ensuring secure transactions.
  • Data Analytics

    • Google Analytics API: For tracking user behavior, platform usage, and deriving insights.
  • Communication

    • Twilio API: For SMS notifications, OTP verifications, and in-app chat functionalities.
    • SendGrid API: For email notifications and marketing campaigns.
  • Storage & CDN

    • Amazon S3: For data storage, especially media files.
    • Cloudflare: Content Delivery Networks for faster content delivery.
  • Authentication & Security

    • Auth0: For secure user authentication and role-based access control.
    • OAuth: For secure API access and third-party integrations.
  • Feedback & Reviews

    • Trustpilot API: For integrating user reviews and feedback.

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