Technology has completed revolutionized the way we interact with people and things. Social media has played an essential role in uniting individuals and groups with different organizations. By understanding the role and its importance, you can know what products and services you need to deliver that meet the need of the customers. One of the ways you can influence your web presence with social media is to enable your users to log in to your website using social media credentials

Social media friendly website helps your business to develop and expanded the overall ROI. Organizations utilized diverse system to consolidate their business with rich features like sharing, Like or and many more. Another approach to creating user’s social relationship is incorporating social login with your site. As per Social Media today there are over 3.1 billion internet users with over 2.2 billion active social media users.

The following description provides a sneak peek into what happens behind the scene when a user logs in to a website using their social media credentials:

Site Login Page: User comes to the site login page where the User selects to sign-in. After clicking on the social login buttons which can be on Facebook, Twitter, Google+, Linkedin or other social networks.

Social Logins_1

Social Media login authentication: The application will redirect the user to the most relevant social login page to authenticate and allow the user with the required usage. After the required information is filled, the social media provider will ask you for permission to allow the application to use the data. Once you have successfully granted the application, the social media page can be redirected to the callback URL of the application with the authentication info.

Account Validation: Site gets authentication info and evaluates it to determine if there is an existing mapping or if they are able to auto-map to an existing user by matching their data with the social information they provided. If a match is found, a map API call should be made to avoid the need for future auto-map checks on the website. Matched users proceed to the next step.

 

  • User information for enrollment: Get the information from the social media and prefill to the registration form. The site applies user profile information from the social sign-into pre-fill some or the greater part of the registration information Site may decide to skip the enrollment’s presentation shape. If they consider the given information is sufficient.
  • Registration Form: User enters any additional information required to create an account. (Can be skipped if provided information deemed sufficient.)
  • Create a Site account: Create the user account for the site and also add the social login identity. See the database relationship tables; Insert the data to social user login table.
  • Login to the application: Create the site authenticated session for the user.

Social Login like any other technology needs to be used wisely and users must be made completely mindful why they are requested that share their social accreditation. Yes, clients do hope to be given a Social sign-on alternative yet being clear why and how you will be utilizing it. This transparency is something that they will expect from your site. Everything taken together will assist you in boosting the social’s advantages transformation.

In case your website isn’t leveraging important features which let the user sign up using their social media credentials or let them share, like, comment the blog it is time to revamp your website to match the latest standard.