We are living in an era of instant gratification. We want everything on the move. Mobility has become a lifestyle and Mobile phone an indispensable component to facilitate the same. Advancements in Mobile technology are changing lives, helping to create new businesses and revamping the way you communicate, work, earn and spend. Enterprises have taken leveraged from this technological enhancement, resulting in an extensive increase in sales and business activities. Today, deals made over the web represent a massive proportion of overall commercial sales. Research firm eMarketer says that mobile sales will account for 27% of all online sales and nearly half of all web sales worldwide by 2018. The increasing usage of mobile devices acted as another catalyst to change and that change lead to the rise of mobile commerce, also known as Mcommerce.
Mobile commerce in simple words can be described as ‘business transactions by means of mobile devices’ helping to enhance online business for mobile phones. Mcommerce is a term used for describing the process of selling and buying of products and services through wireless handheld devices such as mobile phones and personal digital assistants (PDAs). Convenience of “anytime anywhere usage” is an exceptional strength of m-commerce and people are accepting this innovative approach. The rise of m-commerce has become the means to provide a more customer-orientated approach in marketing and other business activities. By embracing the mobile commerce market, your business can develop mcommerce app leveraging new & already existing customer base leading to increased ROI. Above info-graphic will provide some insights about the astounding usage & growth of m-commerce in the current market.