With more and more business interactions taking place online, it is never been more important to offer users a consistent, frictionless digital experience that lines up with your daily lives. Users have come to expect a streamlined User-experience (UX) as a fundamental requirement and it’s become an essential implementation strategy across all platforms and devices. Many organizations are entrusted with the challenge of driving the importance of user experience to different partners whose emphasis is basically on the numbers. When customers come to your site you have only seconds to influence them; investing in User experience optimization is important to gain trust, brand recognition and ensure user retention. With the rapid proliferation of smart devices, today user experience plays a significant role in our lives. The user experience is significantly more than just “making things look good.”

UX is a process of designing products that your customers find useful, simple to use and delightful to associate with. It is about enhancing the experience that users have while interacting with your product or service and ensuring that they find value in what you are providing. When Organizations say their product is user-centric, they are not referring it to be just attractive and visually appealing. Organizations that follow UX philosophy give as much value to the physical look and feel of the product, as it is with usability and user satisfaction.

Key factors that describe the User Experience.

  • Useful
  • Usable
  • Findable
  • Credible
  • Desirable
  • Accessible
  • Valuable

Essentially, User experience aims to give positive experiences that keep users loyal to the product or brand. Furthermore, a meaningful user experience allows you to characterize customer journeys on your website that are most helpful to business success. Considering UX/UI design for a technological solution is a business decision that will increase revenues at all levels of the company.