There can be hardly any doubt regarding the value proposition of custom app development as far as branding potential and delivering a great user experience is concerned.

But custom app development is also cost-intensive and so startups, small and medium-sized businesses are often not capable of going for custom mobile app development. This is exactly where white level app development comes into the picture. No wonder, in cost-conscious markets like India this approach is getting popular, and even many iPhone app development company India has embraced this approach.

While white-label app development is continuously getting popular because of its faster development time and lower budget requirements, we must understand how it is different from custom app development and what are the key promises offered by it.

Here we explain the definition of white level apps, the way they work, and the key reasons behind their popularity.

What Exactly Are White Label Apps?

What Exactly Are White Label Apps

White label apps is an app development approach that allows developers to customise an existing app with new features and design elements and market the same app as a fresh new app product.

Instead of making a lot of investments and spending a great amount of development time by building an app from scratch White Level app developers can create a new app by just customising another app by just adding few new features and tweaking the interface as well as user experience elements.

Thanks to White Label app development, many business grants can quickly establish a new business that has always been out of their common niche or expertise area. In nutshell, white-level apps basically use another app as the template of a new app with immense scope of further customisation and value additions.

Here we are going to explain the key reasons behind the popularity of the white level apps over the custom-built apps.

Building White Label Apps Is Less Expensive

Building White Label Apps Is Less Expensive

Generally, an app development project needs to hire onsite developers and key professionals including designers, developers, quality analysts, and project managers. This is true for any app project where you need to code the app. Obviously, all these professionals put together in a neat development team comes with a great price tag that most startups and small business app projects cannot afford.

No wonder, custom app development projects involving rigorous work if designers, developers, QA testers, and project managers may cost thousands of dollars just to build a basic functional app. On the other hand, after bearing such a huge development cost for an app project it becomes a compulsion to sell the app with a higher price tag and thus further adds more challenges to the saleability of the respective app.

This is why a white level app that is already built with key features and UI elements and only demands to be tweaked in some areas are more affordable for new app projects.

While the digital traction of people is continuously growing, the competition is making way for more price-conscious digital purchases and naturally, app projects spending havoc on development are finding themselves on the slippery slope of competition-led de-growth. The affordability fueled by the lower cost of development is one of the key reasons behind the popularity of White Label apps.

Read More: The Importance Of Wireframes: How They Benefit App Development?

Keeping the Maintenance and Admin Challenges to a Minimum

Keeping the Maintenance and Admin Challenges to a Minimum

Many startups when setting their feet in the digital landscape try to take care of many tasks on their own. Just like using drag and drop website builders or the ready to use e-commerce platforms like Shopify, they often find the White Label apps a lucrative proposition simply because of the simplicity of maintenance and lower administrative load.

With this White Label development approach, a small company doesn’t need to hire a large development team comprising several key professionals. This also allows them to avoid rigorous talent hunt and recruitment processes. This also helps them to avoid maintaining a large office premise accommodating the development facility.

Naturally, by embracing the White Label development approach a company can reduce administratively and cost overload while not letting go of the opportunities presented by the mobile apps for their businesses.

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No Need of Technical Expertise

The bursting growth of the app economy actually facilitated many paradigm-shifting g changes. As app development became an obvious necessity for enterprises, to mitigate the cost challenges many professionals started to equip themselves with new technical skills and knowledge. Obviously, these self-learned endeavors are always not successful when it comes to competitive app projects.

This is where the promise of White Label apps looms large. You can just customise an existing app with new features and design elements without writing just a single line of code.

This will give you complete freedom from the demands of acquiring new technical expertise and skills. Instead of learning to code you can rather concentrate on your core capabilities and can still build a successful enterprise app. By freeing yourself from technical demands you can give more time in boosting the core potential of your business or in acquiring new customers.

Create More Value for Your Customers

Create More Value for Your Customers

Building an app is itself a value creation that every business now understands. But the professionals without any technical background and budget constraints cannot opt for either programming the app on their own or hiring an expert team of developers. As an alternative, they can always go for the White Label app development approach.

As White Label apps help you get enough time to concentrate on your core business and clientele instead of getting mired into technicalities, you can plan and execute more value creation for your customers whether through online or offline interactions.

By building a White Label app a business not just saves a considerable app development cost, but it also gets more time for app marketing, promotion, and new customer acquisition. This ensures pushing the growth of a business in a more decisive manner. In this case, instead of taking away the resources, the White Label app creates more room for new resource creation.


Most entrepreneurs are experts in their core areas like manufacturing, trading, marketing, and client services. Naturally, they excel in their businesses if they get an app for their brand without indulging in coding or technical aspects like project management or testing. This is why White Label app development became so popular these days among small and medium-sized businesses and startups.

As mobile apps are experiencing the widest penetration and never-before growth across all niches, no-code and low-code development methods are getting more traction from people without coding background. The popularity of White Label apps is just a sign of this new trend.